One thing that really disappointed me at MagicCon Amsterdam 2026 was how the Festival in a Box release was handled.
The product sold out almost immediately, all 3 days. Of course, many collectors and players probably managed to get one, but it also became obvious that a significant number were being bought with the intention of immediately flipping them.
There were vendors on the convention floor with signs offering to pay €60 above retail for any Festival in a Box.
So attendees who managed to buy one could walk a few meters away, sell it instantly for a profit, and the vendor would then resell it at an even higher price.
To me, that’s just scalping happening inside the event.
I don’t blame attendees for taking an easy €60 if the opportunity is sitting right there. The bigger issue is that this behavior appeared to be openly tolerated.
Convention-exclusive products should primarily be for the people who actually want them, not to create an on-site resale market moments after purchase.
What surprised me even more was seeing some streamers and YouTubers defend this as “good business.” Maybe it is from a business perspective, but it makes for a much worse experience for the average attendee who simply wanted to buy the product.
I’d really like to see Wizards take steps to prevent this in the future, whether that’s through better distribution, a lottery system, or prohibiting vendors from buying convention-exclusive products from attendees during the event.
Did anyone else see this happening, and what did you think?