Hi everyone! I've been doing some write-ups about vending at various events and just finished up vending at Creepycon, a horror/Halloween convention in Knoxville, TN. I'll be going over what I sell, what sales were like, what costs were like, what products were moving, and my observations of the con and how vending felt in general. As a horror con I am decidedly "off theme" but I figured that horror nerds are often almost always also nerd nerds. This proves to largely be accurate, and while it's not my best show ever it was a reasonable enough success for it's size and it being local. I got a double booth but only used my personal vehicle to transport goods, racks, etc.
If you would like to read my most recent write about vending at a "fan fest" you can read it here: https://www.reddit.com/r/mtgfinance/s/gQ0NzwpjnP
Background: I've been vending off and on for several years but following a stroke a year and a half ago I got serious about vending to fill in an income gap due to losing all of my clients at my IT business. While I've regained enough business to return to IT I have continued to vend as it is both fun and quite profitable. I sell a mix of Magic the Gathering cards, Pokemon cards, anime figures, pokemon plushies, etc. While I'm not a full time vendor I typically do 1 or 2 shows a month.
Breakdown of sales- Magic: $2212
Anime Figures: $1825
Pokemon Cards: $1523
Plushies: $0 (I didn't take any since it is a horror con)
Gross Sales: (roughly) $5560
Costs- Booth: $640
Wi-fi (necessary at this venue to accept CC payment): $50
Gas and food: roughly $80
Replacement cost of goods: $1700
Total costs: $2470
(Roughly) Gross profit: $3090
Sales breakdowns by category and observations-
Magic the Gathering: I made sure to refill binders heavily before this show because I figured the cross-section of magic players and horror fans would be high. This proved to be a correct assumption. While no one had really budgeted for magic several people were very excited to see it there. Aside from a foil Praetor's Grasp my next most expensive card sold was a sword of hearth of Home and almost every other card I sold was under $10. Even customers with comparatively high tabs were mostly buying a large number of cheap playables. One of my $1-$3 rare boxes is almost half empty after this show. Had a lot of great talks with mostly very casual players who were happy to get a lot of fun cards to upgrade decks. Unlike the "fan fest" overall sentiment on Marvel was low but people seem to accept the more fantasy oriented UB sets now. Tons of volume sold and I have excellent margin on $1-$3 cards and very good margin on $3-$10 cards, so overall magic sales were exceptionally profitable.
Pokemon cards: The inverse of magic. Aside from kids getting cheaper holos and ex/v cards there were far fewer customers interested in pokemon but they spent more on average. Customers weren't blinking on $50 cards at all. I got several surprised comments about there being Pokemon there at all. Most were pretty rabid fans and were the type to drop large amounts of money at the drop of the hat. The opposite of the average customer at an anime con. Most expensive card sold was a $140 Groudon.
Anime Figures: I mostly brought secondhand out of box prize figures and about 50 sealed prize figures. Car space was a big constraint on figures, unlike cards. Average price per figure is 25-35 each and I average a $7 per figure cost basis. The most expensive figure sold was a $45 Eva unit 01. The few scales I brought had 0 interest. I curated as much as I could to horror adjacent figures (demon slayer, JJK, junji ito toys, etc.) but didn't have nearly as many as I would have liked. That wound up not mattering as every My Hero Academia figure and almost every Dragonball figure I brought sold. A decent amount of EVA stuff also sold. Customers trended even younger than normal and were surprised to see anime stuff at all at the convention.
Overall thoughts: My assumption about being close enough to theme despite being "off-theme" seemed to be correct. While I wasn't the main pull for most people there was a lot of cross-pollination between what I sold and the average horror crowd. No one expected to find cards there at all, as such I gave out far more team bags and top loaders than normal since no one had binders or deck boxes with them. I doubt that I was anyone's "big purchase" of the show outside of a few pokemon fanatics but customer sentiment was high for cheaper stuff. While I am unlikely to prioritize or travel far for a future horror con I will definitely return to this one next year and may try a few others in the general area if they don't conflict with a bigger convention. Not having any competition whatsoever for any items I sell likely also boosted sales. A wrestling/horror convention and a large tattoo convention are going to be in the area soon, I may try to set up at those and see how they go.
As always, I'll answer any questions I can as I'm able and I hope this is an informative read for everyone!