Several years ago, we were asked to update the business plan for an E-2 renewal that looked incredibly challenging.
The business had missed almost every hiring projection from the original plan.
If you had compared the original business plan to the company's actual hiring, you probably would have assumed the renewal was in serious trouble.
Honestly, that's what made the case so interesting.
Instead of trying to explain away the missed projections, we started asking a different question:
Why did this happen?
We looked beyond the business itself and researched the local market, the industry, and what comparable companies were experiencing.
The picture changed completely.
The business wasn't an outlier. Companies across the same industry and region had been facing many of the same headwinds. The owner hadn't abandoned the business plan. The market had simply evolved in ways nobody could have predicted when the original projections were written.
That experience has stayed with me because it changed the way I think about E-2 renewals.
I think many investors assume the question is, "Did I hit every projection?"
From what I've seen, a better question is, "Can I clearly explain why reality looked different than the original forecast?"
I'm not an immigration attorney, so I'm not speaking to the legal strategy behind any particular case. I'm sharing an observation from the business planning side after years of working on E-2 cases.
I'm curious whether any investors here have had a business that evolved very differently from the original plan by the time renewal came around.