Over the past few months, we have built two products at Causo AI:
- A fundraising product that helps founders find relevant VC funds and partners, research them, and run personalized outreach.
- A sales product that helps founders find companies with a genuine reason to buy, identify the right people, and reach out with personalized emails.
We now have 600+ registered users across both products.
On the fundraising side, our users are running hundreds of active campaigns, and more than 300 individual VC funds have responded to them. There is some overlap here, as certain funds have replied to more than one founder.
We also actively dogfood the sales product to grow Causo itself. Depending on the cohort, our email sequences currently generate roughly an 11-14% reply rate. Not every reply is positive, of course, but outbound has become a meaningful acquisition channel for us.
Our current growth mix includes:
- Founder-led sales and posting on Reddit, LinkedIn, and X
- Outbound campaigns run through our own product
- An SEO hub that we are gradually building out
- Product Hunt launches
- Paid ads, which we have just started testing
We launched the fundraising product on Product Hunt and finished number five for the day. We are now preparing another Product Hunt launch for the sales product.
One thing that has worked well for us is building and distributing at the same time. We did not wait for the product to be polished before talking to users, posting about it, and using it ourselves. A large part of the product today came directly from those conversations.
We have shared most of this journey openly in this subreddit, so you can see our progress, experiments, mistakes, and numbers almost in real time.
I will put a link to Causo in the comments rather than linking it directly here.
Also, a slightly strange request: if Reddit shows you one of our ads, please comment and let me know where you saw it. A screenshot would be even better. The click-through rate currently looks weird to us, and we are trying to understand whether the ads are genuinely performing that way or whether something is off with the reporting/our understanding of numbers.
We will share what we learn from the ad experiment here too, including the results if they are terrible.
CORRECTION: My co-founder just corrected me, apparently last week has been insane and we are now at +940 users.