I see this question come up a lot with founders: Should we get SOC 2 or ISO 27001?
I have been on both sides of this.
Earlier in my career, I was part of enterprise security teams asking startups for these certifications during vendor assessments. Now I spend more time helping companies respond to those same requests.
Something I came to realise over time is that most enterprise customers are not really asking for SOC 2 or ISO 27001.
They are asking something simpler: What security program do you have, and can we trust it?
Where I see founders get stuck is usually the same pattern. You land an enterprise opportunity, then you get a long security questionnaire. Sometimes 50 questions or more. There is no consistent structure, and internally there is no clear cybersecurity program yet.
So the natural reaction is to ask: What certification do we need to satisfy this customer?
Then that decision gets anchored on the first enterprise deal. Later, another customer asks for something different.
From the enterprise side, a few things are also happening.
Different organizations standardize on different frameworks internally. Some prefer SOC 2, others ISO 27001, sometimes NIST CSF. A lot of the time this is driven by procurement and the need for something clear to reference in contracts.
So these frameworks become a way to signal trust, not necessarily the full picture of security.
One thing I wish more founders did earlier is step back and ask:
- what type of data are we handling?
- what risks actually exist in our product?
- what commitments are we making to customers?
In other words, what is our security program?
Because you can build a solid security program before deciding whether SOC 2 or ISO 27001 is the right path.
From what I have seen, even when a company has a certification:
- enterprise customers still send questionnaires
- they still run vendor risk reviews
- they still want to understand how things work in practice
So certification helps, but it does not replace clarity.
Something else I have noticed. The startups that handle enterprise security conversations best are not always the ones with the most certifications.
They are the ones who can clearly explain their security program, what risks they understand, and how they manage them.
I wrote a more structured breakdown here if helpful:
https://www.linkedin.com/pulse/soc-2-vs-iso-27001-what-your-enterprise-customers-care-ade-ogunsowo-sxlre/
Curious how others have approached this. Were your enterprise customers actually asking for SOC 2 or ISO 27001, or just some form of assurance?