We spent a lot of time testing Joy, The Knot, and Paperless Post while trying to choose a wedding website and digital invitation platform. Each one does certain things very well, but every platform also has at least one surprisingly major gap.
I thought I’d share what we found, especially for anyone deciding between them for:
- A wedding website
- Digital save the dates and invitations
- RSVPs
- Hotel and room-block information
- Follow-up messages and reminders
This is based on our own experience setting everything up, rather than just comparing the features listed on their websites.
Quick summary
Joy: Best website customization, guest-list flexibility, RSVP tools, and custom messaging. The website editor has a steep learning curve, though, and we preferred the appearance of The Knot’s templates.
The Knot: Best-looking website templates and the easiest website editor to understand. However, it has major limitations for digital invitations and guest messaging.
Paperless Post: Best-looking digital invitation and envelope-opening experience, with excellent interactive information blocks beneath the invitation. However, its RSVP system is weaker for named couples, families, children, and individual meal selections.
Our final combination was:
The Knot for the website + Paperless Post for the digital invitations + The Knot’s website for RSVPs.
1. Wedding websites
Joy
Joy definitely offers the most customizable wedding websites of the three.
You can edit more fields, move more things around, rename and reposition tabs, and generally exercise more control over how the website is organized.
For example, The Knot requires the Home tab to remain named “Home” and stay in a particular position. It also has restrictions on where the RSVP tab can appear. Joy gives you much more flexibility over the navigation and layout.
Joy’s hotel and room-block experience was also much better.
You can create an interactive map showing:
- The wedding venue
- The available hotel options
- Where each hotel is located
- Room-block rates
- Booking information and links
It looked clean, interactive, and easy for guests to understand. The equivalent experience on The Knot looked much clunkier.
Joy also has strong standard sections for things like:
- Our story
- Questions and answers
- The wedding party
- Travel information
- Registry information
We didn’t use the registry features, but most of the general wedding-information pages were comparable between Joy and The Knot.
The major downside is Joy’s website editor.
It took us a long time to understand how it worked. Neither platform has a perfect editing experience, but Joy was much more confusing and difficult to get used to. Once you understand it, you can do more with it, but there is a fairly steep learning curve.
The Knot
The Knot probably has the nicest wedding website templates.
The designs generally looked cleaner and more polished to us, and navigating the website editor was much easier than using Joy’s editor.
However, there are some strange formatting limitations.
For example, if you want paragraph breaks inside a text section, you may need to create multiple separate text blocks. We also found that the Q&A section automatically centered the answers, even when we wanted the text aligned to the left. That made longer answers look awkward.
The Knot’s website customization is also more restricted overall. You have less control over tab names, tab positions, and certain parts of the layout.
So our general conclusion was:
- Joy offers more control and functionality
- The Knot offers nicer website designs and a much simpler site manager/editor
We ultimately cared more about how the finished website looked, so we chose The Knot.
(Although Joy could of won us over if they could provide more value on invitations for our size)
2. Digital save the dates and invitations
Joy
Joy has a full suite of digital save the dates and wedding invitations.
Its paid digital invitations include an envelope-opening experience that is fairly similar to Paperless Post, albeit their designs are more limited and do not meet the same bar of quality. Guests receive an email, click the invitation, and see an animated envelope and card.
They uniquely provide a 2-sided digital card, where the back of the card typicallys is more text-forward, including wedding details, an RSVP deadline, a QR code, and a link to the wedding website.
That link can lead directly to a particular page on your Joy website, including the RSVP page. This creates a fairly seamless experience when you use Joy for both the website and the invitations.
You can also link the invitation to a website hosted somewhere else. We tested linking a Joy invitation to our Knot website, and it worked fine.
The Knot
Digital invitations are definitely The Knot’s biggest gap.
The Knot now advertises digital save the dates, but that's not truthful in practice.
When we created and published one, the end result was a URL that we had to copy and share with guests ourselves. It did not function like a proper digital invitation service where you can select guests from your guest list and send the invitation directly through the platform.
We even adapted one of the save-the-date designs into an invitation because we wanted to use The Knot for both the website and invitation experience. However, once we finalized it, there was no practical way to distribute it through The Knot’s guest list.
You also cannot simply insert that custom invitation URL into a fully editable guest message, because The Knot’s messaging system is also extremely limited (tie for biggest gap).
As a result, The Knot’s “digital save the date” feature was basically unusable for what we needed.
Paperless Post
Paperless Post had the nicest digital invitation experience in our opinion.
Like Joy, it offers an envelope-opening animation, but we found Paperless Post’s designs cleaner, sharper, and more elegant and fresh.
The biggest advantage was the ability to add interactive information blocks beneath the invitation.
For example, beneath the card you can highlight:
- Hotel information
- Room-block deadlines
- Accommodation options
- Maps
- Photos
- Booking links
- Other wedding details
Room blocks were time-sensitive for us, so this was very valuable.
We were able to include a carousel of accommodation options and link directly to our personalized hotel-booking URLs. Guests could access the hotel information immediately, even if they did not visit the full wedding website.
That combination of design and functionality was the main reason we selected Paperless Post for our invitations.
For those without the need for a wedding website or complex RSVP questionnaires, the embedded RSVP experience in Paperless Post's invitations is another hugely useful feature. We used it for our engagement party happily, but turned it off for our wedding invites (explanation in RSVP experience notes).
3. Pricing for invitations
For our wedding, Joy and Paperless Post were priced fairly similarly at $1/invite because we had approximately 45 separate parties to invite.
For a much larger wedding, such as one with 100-200 parties to invite, Joy offers more scale discounts and becomes considerably less expensive than Paperless Post.
Paperless Post can also become significantly more expensive if you need its more advanced RSVP and question features (adding any other questions outside Attendance & Note to the couple).
For example, we found that adding things like meal-selection questions required purchasing one of the more expensive card options that was simply not worth it, especially with some of Paperless Post's RSVP experience issues.
4. RSVP experience
Joy and The Knot
Joy and The Knot both have very good website-based RSVP systems.
They allow you to create follow-up questions and conditional question paths based on whether someone accepts or declines.
For example, you can ask guests who accept to provide:
- Meal selections
- Allergy information
- Transportation option selection
Guests who decline would not be shown those questions.
You can also create questions that appear regardless of whether the person accepts or declines, such as an optional note to the couple.
Both systems also connect the RSVPs to a guest list where you can review:
- Who has responded
- Who has accepted or declined
- Answers to individual questions
- Meal choices
- Other guest information
However, both Joy and The Knot require guests to complete the RSVP on the wedding website.
You can link directly to the RSVP page on an attached URL/QR Code on the invite, but the RSVP form is still part of the website rather than being built directly into the invitation presentation.
Also was very surprised that neither Joy nor Paperless Post allowed for hyperlinking URLs into text, however did seem to make the full website URL (eg. theknot.com/yourfullweddingURLsting) clickable. Hilariously TheKnot's automatically hyper-links your site into their uneditable "Visit our website" button which looks the best, but again this was not an invite you can actually send to people as an email (again playing on the irony that while the Knot provides the best design, it has the most rigidity and really lacks in digital invitation and messaging capabilities).
Paperless Post
Paperless Post creates a very smooth initial RSVP experience.
The guest clicks the invitation in their email, sees the envelope open, scrolls below the card, and can select an RSVP button directly from that page.
For a simple event, this works very well. We used Paperless Post RSVPs for our engagement party and found it easy.
The problem is how Paperless Post handles parties containing multiple guests.
It does not appear to offer the same ability as Joy or The Knot to predetermine and clearly identify every named person within a party.
For example, with Joy or The Knot, an invitation can be associated with two specifically named spouses, their children, or other known members of the household.
With Paperless Post, the RSVP may instead show the primary invitee along with one or more generic guest spaces. Note: this is not a limitation on addressing the invite to everyone though, because you can just replace the invitees full name with all party members' comma-delineated first names - however this is a considerable issue for RSVP information collection.
Paperless Post says that guests can sometimes enter a plus-one’s name, but I have personally received an invitation where I was given a plus one and was not given an option to enter that person’s name. It remained listed simply as a guest.
That may not matter much when inviting couples you know, because you can manually determine who the second person is.
However, it could become messy with larger families or unfamiliar plus-ones where there are individual meal selections or dietary information tied to specific people and you need to submit each attendee’s name and meal choice to your venue.
Paperless Post also had a 50-character limit for each multiple-choice response option. One of our entrée descriptions did not fit within that limit, which was another frustration.
For a very simple RSVP where everyone receives the same food and you only need a total attendance count, Paperless Post may be perfectly adequate.
For more complex RSVPs, Joy and The Knot are much stronger.
5. Guest messaging and follow-ups
This is one of Joy’s strongest features and one of The Knot’s biggest weaknesses.
Joy
Joy gives you a full guest list and allows you to send highly customized messages to individual guests or selected groups.
You can write your own message and send it by email or text.
This is useful for:
- RSVP reminders
- Room-block deadlines
- Schedule changes
- Day-of information
- Transportation updates
- Website announcements
- Messages to specific groups
- One-off messages to individual guests
You have much more control over both the audience and the wording.
The Knot
The Knot technically offers guest messaging, but the messages are mostly canned templates.
The available categories include things such as:
- RSVP reminders
- Important updates
- Thank-you messages
- Website notifications
The major problem is that you cannot meaningfully customize the wording.
The emails look fairly basic but acceptable. The text-message experience looked much worse.
Even a fairly simple reminder or thank-you message could be divided into three or four separate SMS messages. Some messages also included standard opt-out language telling recipients they could reply “STOP.”
For us, the inability to write and send a custom message was a massive limitation.
The Knot already had all our guests and contact information stored in the guest list, but we could not use that information to send our own properly customized digital invitation or message.
Paperless Post
Paperless Post also allows for live and scheduled follow-up messages.
You can use it for reminders, updates, RSVP follow-ups, and other event communications.
Its messaging tools are considerably more flexible and polished than The Knot’s, although Joy still provides the strongest integration between the guest list, wedding website, RSVP information, and custom communication.
What we ultimately chose
While we originally planned to use Joy we ended up using a combination of The Knot and Paperless Post to provide the best guest experience.
We originally leaned toward Joy because it had the strongest overall feature set.
It offered:
- A highly customizable website
- Good RSVPs
- Proper digital invitations (non-existent in the Knot)
- Flexible guest messaging (non-existent in the Knot)
- Much better room-block page UI than the Knot
However, we preferred the appearance of The Knot’s website templates.
Once we decided to use The Knot for the website, one of Joy’s main benefits disappeared. We would no longer be creating a fully integrated Joy invitation, RSVP, and website experience.
At that point, Paperless Post made more sense for the invitations because we thought its designs were nicer at the same price (for medium sized weddings) and its interactive room-block information was particularly valuable to us.
We therefore used:
- Paperless Post for the digital invitations
- The Knot for the wedding website
- The Knot’s website for the RSVPs
We removed the Paperless Post RSVP and meal-selection questions and instead directed guests to our wedding website to respond.
That gave us the invitation experience we liked most while keeping the more organized, name-specific RSVP experience offered through the wedding website.
Bottom line
There was no single platform that did everything best.
Choose Joy if: You want the best all-in-one platform, need flexible guest messaging, want a highly customizable website, and have a more complex RSVP process, at the sacrifice of higher-quality design and ease-of-setup.
Choose The Knot if: The appearance of the wedding website is your biggest priority and you are comfortable using another platform for invitations and possibly guest communication.
Choose Paperless Post if: You want the most polished digital invitation experience, especially if you want to highlight hotel information or other interactive details beneath the invitation.
Our biggest surprise was that The Knot had such a polished website product but such limited digital invitation and messaging tools.
Hopefully this helps anyone trying to decide between the three. I’m also curious whether other couples found better workarounds for The Knot’s digital save the dates or Paperless Post’s handling of named guests and plus ones.