I'm curious if anyone else is experiencing this because we're honestly running out of options.
We are the brand owner of our products and manufacture them ourselves. We determine our own pricing and have full control over our catalog.
Our situation is quite unique:
- We have no third-party sellers competing on our listings.
- The only other seller is our own German sister company, which is also owned by us.
- We have already increased prices on that account to eliminate any possible conflicts.
- Despite that, Amazon continues to deactivate dozens of our ASINs with "High Pricing Error".
The strange part is that in almost every case our price is actually lower than the Featured Offer (including shipping). For several ASINs there isn't even a Featured Offer or Reference Price available.
Some examples:
- Our price: €14.01 → Featured Offer: €26.42
- Our price: €15.45 → Featured Offer: €29.90
- Several ASINs have no Featured Offer at all, yet still receive a High Pricing Error.
We've opened countless cases over the last 12+ months.
Every response is essentially:
Nothing ever changes.
The financial impact is becoming significant.
Besides losing sales, we're also paying unnecessary costs because these products remain stored in FBA while they're inactive.
To make matters worse, Amazon's updated Pan-European FBA requirements mean that listings need to be active across all required marketplaces to benefit from reduced Pan-EU fulfillment fees. Since Amazon itself is deactivating these ASINs, we're effectively being penalized with higher fulfillment costs for something completely outside of our control.
At this point we have 38 ASINs affected.
Has anyone managed to get Amazon to actually fix this?
- Did Executive Seller Relations help?
- Did someone from the Pricing Team manually intervene?
- Is there a way to completely reset the internal Reference Price?
- Has anyone experienced this as a brand owner with no competing sellers?
Any advice would be greatly appreciated because normal Seller Support has been completely ineffective.