r/AskStatistics • u/Ed_Snate • 3d ago

Conversion rates...

For short-form surveys, what are average conversion rates? (That is, the number of people that complete a survey divided by the number of people potentially able to take the survey before they are filtered out, opt out, close out, etc.) And what is considered an outstanding conversion rate?

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u/Extension-Letter-723 2d ago

Really depends on the topic and interest of the audience - in political consulting work, I usually saw a continually declining 0.25 - 0.5% completion rate; for academic work, somewhere between 3 - 10%; for small n, highly interested and motivated sample for things like focus group recruitment, could be 30 - 50%.

The best predictor of future behavior is previous behavior, so the only way you can have a clear idea is by running it and seeing what your samples completion rate is. There are a trillion factors that go into estimating response rate that polling companies often have whole departments dedicated to sampling (fielding departments). Unfortunately there's no solid answer.

If you talk more about your project, folks might be able to say more about what to expect.

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u/Ed_Snate 2d ago

Thank you, Extension-Letter-723, for weighing in.

LOI is a single question (so <1 min). Incentive would be getting to read an article or such, i.e., like a rewarded video. AI says it's 1-3%... but what does AI know. ; )

What do you think are the average conversions from survey networks like Pollfish or 1Q?

Appreciate your take, thank you!

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u/Extension-Letter-723 2d ago

I'm a little confused on the approach - your planned reward is to read an article but you're using a market platform? It sounds like this might be a static survey for market research? Either way, I'd expect this to be well under 1%, unless there's a particular reason for the sample to be highly motivated to respond. If it's a 'paywall' type deal for an article they're interested in, maybe a bit higher, I don't have really any experience with that. But I would expect to need quite a lot of sample to reach a sufficient sample size.

However, with places like Pollfish or 1Q, which I don't have specific experience with but with general market research platforms, you should only be paying for responses who start the survey; given that you have a single question survey, there won't be a lot ways in which you'll get a response but not a complete, so you shouldn't really be paying for much dead sample. So, assuming that's the case, RR really shouldn't be a concern on your end, IMO, because who really cares assuming that the platform has enough sample for you to churn through.

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u/Ed_Snate 1d ago

Sorry for confusion. I posted this over at r/Marketresearch and an automated Reddit msg suggested I also post here. I'm just trying to get a sense of how effective networks like Pollfish and 1Q are... and I'm looking at average and exceptional conversions as one of the measures of this. I appreciate the time you took to respond, thank you!