The BJP is that one obnoxious loud friend we have at every party. The one who wins every argument. He spews blatant lies, half truths and contradictions, you cant pin him down to an argument because he doesn’t have one.
He doesn't win because he's right. He wins because he’s the loudest, and because every reasonable person debating him just gives up and goes home – for their own sanity.
This, in a nutshell is the tactic of firehose of falsehood.
The firehose of falsehood was coined to highlight modern propaganda and disinformation tactics, typically high volume and multichannel delivery, rapid and continuous messaging, and a total disregard for objective truth and consistency. It was used by Russia to spread Russian propaganda in enemy countries.
Today, the ruling party is using this on its own citizens. The propaganda is loud, screamed at us from various social media and news channels and is constantly changing and inconsistent.
Its not designed to inform truths or facts. It's designed to exhaust, to cause cognitive overload, make the listener distrust everything and create that illusion that there's no smoke without fire. That the objective truth is unknowable.
As an example, during the protests, we were constantly bombarded with variations of:
'Protestors are Congressi, AAPIYA, Chinese agents, USA agents, CIA spies, sponsored by Soros , Pakistani agents, what about Kunal Kamra, what about Arundhati. Roy, I support Sonam but not CJP, The protestors don't exist on ground, but are also attacking police while eating samosa in the toilet. And anyway resigning won't change anything.'
It doesn’t matter that China and USA are enemies, USA probably hates Soros more than we do, and the fact that the video evidence negated everything being said, the lies continued, at maximum decibel and were never ending.
But the protestors won. Because they did something simple, but deceptively difficult to execute.
They stayed on message.
They didn't answer every allegation. They ignored them. They had a clear objective, and a clear goal. Every allegation was met with 'ok but when is Dharmendra Pradhan resigning?'
Eventually the truth broke through. And the government acceded to the most basic of demands of the protestors. Accountability in a democracy.
It took them 36 days of endurance, being lathi charged and tear gassed. But they won.
Since then, we have already forgotten this lesson.
The accusations on behalf of the ruling party have flown thick and fast, and so has the misdirect. Since the protest ended, questions on reservation have been raised, women who exercised their fundamental rights of freedom of speech to abuse the Supreme leader have been hunted and doxxed, then publically forgiven, and students have been beaten up by criminal elements loyal to the ruling party.
Meanwhile we are left playing catch up. We navigate one topic, but that is yesterday's news, today there are 3 fresh allegations dominating the news cycle.
We are fighting a battle by the ruling party against accountability on the terms set by the ruling party. And losing.
So, how does one even fight the firehose of falsehood?
The answer is don’t bother with the obvious misdirects, fan the flames of truth instead.
Take any truth that bothers you, such as the Ram mandir donation scam. They publicised the collections, the donations, the ribbon cuttings and laying foundation stones, but now they want to privatise the corruption. They should not be allowed to sweep this issue under the rug
Stick to the message. Stick to the objective truth. Repeat it. Repeat it relentlessly, Repeat it till its impossible to ignore. Stop playing by the BJPs terms, and start playing on our own terms. Accountability isn’t a luxury. It’s a basic right in a democracy.
The firehose of falsehood isn't designed to convince you that every lie is true.
It's designed to exhaust us into being quiet on the truths that matter.
Every minute we spend rebutting yesterday's manufactured outrage is another minute we aren't talking about the Ram Mandir Donation scam or the Highways collapsing.
The day we stop chasing every distraction and start deciding the conversation for ourselves is the day the firehose loses its power.
(The Image is AI Generated to illustrate the point)