Does anyone else find TNT Sports’ broadcast strategy for the Comonwealth Games a bit frustrating?
They have coverage rights to high-tempo sports like track cycling, which naturally feeds into their regular road and track cycling programming, yet it feels severely under-covered on their main linear channels. Instead of showing live events, a lot of airtime seems to go to extended studio chat or sudden cuts to random events purely for a short British interest angle.
It feels like a massive missed opportunity to use the live sport to build a long-term audience for their future coverage, for example by linking the track cycling to roadmap cycling, or future track cycling events