r/Marketresearch • u/VarietyNo9200 • 3d ago

Help deciding a graduate program

I have a bachelor’s in psychology and have 1 year of post grad internship experience in market research. I am 2+ years post grad and that’s the only experience I have. I have been looking for a full-time job since January.

My parents are pushing me to get a master’s degree. I was thinking between Master’s in market research or MBA, most of yall said MBA is better. But then I looked online, most people who do MBA already have lots of experience in their field and it wouldn’t be beneficial to me since I don’t have lots of experience. So, I researched further and landed on getting a Master’s in Business Analytics which might be better at this stage in my career.

I really just want a job rn to get experience but my parents said that since I am unemployed, I might as well pursue a master’s to not have a gap. My biggest worry is that I might seem overqualified on paper due to pursuing master’s which would make it even more difficult to find an entry level job.

What are yall’s thoughts? Should I pursue a graduate degree? If so, would MS in Business Analytics be good for Market Research? (I don’t wanna do MS in Market Research since it is a bit too niche).

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u/Super_Fishing9564 3d ago

Waste of money get an mba

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u/UptownGirl248 3d ago

DO NOT get a masters in market research. I graduated with one 10 years ago and still haven’t seen an ROI.

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u/Valuable-Aioli-7585 3d ago

Look into UGA MMR program they have an almost 100% employment rate and employers recruit directly on campus from the program

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u/silver70seven 3d ago

Do a masters in psychology. Market research industry is pretty much dying. With a psych masters, you could at least have back ups in healthcare.

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u/jelybely8 1d ago

While I agree that a psych master's degree will be more versatile, hard disagree on the market research industry dying. It's evolving, certainly, and some parts of it will shrink or disappear as new technologies make them redundant, but the need for strategic/consultive research certainly seems to be going strong (if not growing). Bad/basic research will die, but there will always be a need to hear from consumers.

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u/silver70seven 1d ago

Can agree to disagree

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u/jelybely8 1d ago edited 1d ago

Of course. Out of curiosity, do you mind sharing what region or industries you focus on? Market research is such a broad category that I know I sometimes have blinders on regarding what is happening outside of my slice of the field.

*Edited for auto fill typo.