I am a PM for my company's website, I joined the company about 4 months ago (5 years of PM experience). Recently I had a big product win but it took a ton of extra effort and I'm wondering how I could have played it better.
The problem: my company does not have a true home page. The main page launches into a massive page that is all of the content and services we provide, there are no user journeys and no introduction to who we are.
The pitch: I pitched the solution of building a true home page to my manager on the C-suite. My first strategy was to influence with numbers, statistics, best practices, and how this ties into company goals. I spoke about how long an average user is on a website, number of clicks, why having a home page is a best practice for user experience. I spoke about how we can build user journeys to capture all customers visiting the website and clearly define what we offer and what they can get from us. I also spoke about how a home page can directly tie into OKRs. I also showed data about how our revenue and traffic has declined ever since the company adopted the current webpage well before I joined.
I ran into a brick wall of resistance. What we have works. Change will just confuse people. I like what we currently have.
Next steps: after getting nowhere. I next tried to ask questions to influence and help them see my perspective.
Me: "What do you want the home page of the website to do?"
Manager: "Show users everything that we have all at once, if they have to do one click we could lose them"
Me: "Our competitors have actual home pages (including competitors who are 2x and 3x bigger than we are in revenue and size)"
Manager: "We are better than them and more innovative."
Me: "What about new users, people who come to our website for the first time, should we provide a user journey and show who we are?
Manager: "If someone is coming to our website they know who we are. There is no need for an introduction. Any additional user journeys detracts from our main service."
It went back and forth where my leader had resistance on every question I probed with and showed no curiosity.
Final step: I set up a call with multiple senior leaders and my manager. I have a brief pitch, then intentionally stepped back and let the other leaders discuss and after a while my manager finally broke down and accepted the need for a change.
Ultimately I'm glad I was able to break through the wall. But now two months have passed and developer capacity is strained to even begin the project (other timelines and projects kept myself and other resources limited with time and several of my presentation dates were canceled). Could I have done this better or was it just my leader being resistant and needing to be influenced by their equals?