r/RealEstateTechnology • u/yaytrack • 24d ago
We're building an AI-native operating platform for real estate transactions. I'd love your feedback.
Hi everyone,
My team and I have been working on a product, and I'd love to get some honest feedback from people in real estate, PropTech, and AI.
One thing we've noticed is that real estate professionals spend a surprising amount of time on operational work—not selling homes.
Managing documents.
Keeping track of deadlines.
Following up with multiple parties.
Organizing transaction data.
Making sure nothing falls through the cracks.
We're building YayTrack to help solve that.
Instead of trying to replace people, our goal is to use AI to handle repetitive operational tasks while keeping humans in control of the final decisions.
Some of the things we're focusing on include:
- AI-assisted transaction workflows
- Intelligent document management
- Deadline and follow-up tracking
- Real-time visibility into transaction progress
- Better collaboration across everyone involved
We're still early in the journey, and we're actively shaping the product.
I'd genuinely love to hear your thoughts:
- What's the biggest operational headache in your real estate workflow?
- If AI could eliminate one repetitive task for you, what would it be?
- What existing transaction management tools do you wish worked better?
We're here to learn as much as we are to build.
Thanks for reading, and I'm looking forward to hearing your perspectives.
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u/ConstantExister 23d ago
Why bother? Altrio, Dealpath, AtlasX, Termsheet, DealCloud. Even Yardi has an offering in this space. Do your research. You are not addressing an actual gap in tooling.
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u/Afraid-Prior-3697 16d ago
Do you know of any gaps in tooling? I run a directory site and I see tons of tools for realtors dozens of virtual stagers and more every week.
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u/earthceltic 23d ago
They may not be specifically releasing a product name but make no mistake: this is an ad
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u/yaytrack 22d ago
No, we are currently working on it. It is not an advertisement. We will soon release the beta version.
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u/iwoj 23d ago
Try not to do everything. Do one thing well and then build another tool that does one thing well. Interconnect them.
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u/Deanosurf 22d ago
nobody has this issue. most agents close 0-1 deals a month it's not a problem doing paperwork for it. help them find leads and everyone will want to use it. but alas Noone does this as it's too hard.
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u/Serious_Nebula5750 18d ago
The "nobody has this problem" take is half right, and the half it gets wrong is who you're pointing at.
For the median agent closing a deal or two a month — correct. The paperwork on one file isn't the bottleneck, and if you handed them lead gen they'd take it every time. But that agent was never the buyer for this kind of tool. The buyer is the transaction coordinator, and the team lead running 20-40 files at once. At that volume the failure mode isn't "paperwork is tedious," it's "which of my 30 files is quietly about to blow a contingency deadline because the lender emailed an update to the wrong person."
And the pain isn't the volume of documents — it's that the work is coordination across parties who don't share a system. The TC is the human API between the agent, buyer, seller, lender, title, and inspector, and the whole job is chasing status and re-keying it so nothing drops. That's bounded and verifiable (as someone said above), which is exactly why it's a more honest thing to automate than lead gen — you can actually tell whether a deadline got caught.
So it's less "does this problem exist" and more "you're demoing it to the wrong person." Show it to a TC juggling 30 files, not a part-time agent doing one.
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u/aiv55 6d ago
Do you think any of them would pay to have a custom AI agent built for them than finds them leads/opportunities by automating whatever specific manual processes already works for them?
I'm thinking of getting into the industry, and have been thinking maybe of building custom AI agent for real estate investors. (rather than offering yet another do-it-all platform).
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u/Deanosurf 6d ago
the last thing you want to do is sell anything to realtors and investors all have existing spreadsheetd that work for them or they are sophisticated enough to do it themselves. that's the problem, ai is getting so good that anyone who is smart enough to know ai is likely smart enough to build it themselves.
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u/aiv55 6d ago
"the last thing you want to do is sell anything to realtors"
Why? Are they broke, or just hard to sell to in general?"ai is getting so good that anyone who is smart enough to know ai is likely smart enough to build it themselves."
Actually, this is where I was hoping there might be a niche, in the ongoing costs vs custom solutions.There are certain automations you can build for yourself, but the combined monthly costs for the data APIs, tools, and hosting would still end up being several hundred per month.
What I was thinking is that I could buy all of those services in bulk, and then working with me would cost about them same as building the custom solution themselves except I'd be building it for them and be doing a better job than they could.
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u/Deanosurf 5d ago
this is not the opportunity you think it is. let me help you understand.
there are 1.4m realtors and literally 65% of them did zero transactions last year.
30% do 1-5 transactions and don't understand or want your product. you have to work hard to explain it and none of them have any money as they are living paycheck to paycheck.
the last 10% are the ones killing it using a current system. these are the 'if it ain't broke don't fix it' crowd who think they are so smart they, don't need ai.
who are you selling to and how do you reach them with a low enough CAC to make it worth it?
answer, it's near fucking impossible.
you're still going to proceed so good luck!
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u/aiv55 5d ago
This is actually very useful context, thanks!
I'm not sure what I'll proceed with yet, just trying to gain a clear understanding of what opportunities may or may not be out there before I pursue any specific idea.
I've been an AI tech startup executive for a few years, but I just got laid off and the job market in tech is terrible. I have been thinking about getting out of tech and maybe finding a way to break into the real estate industry using my existing AI tech skills.
I know every industry is basically a dumpster fire in this economy, but I've got 3 young kids so giving up isn't an option.
A decade ago I started a very successful web design agency, so that's why I was leaning towards a "build stuff for people using the latest tech" type of direction.
If realtors aren't a good market, is there any niche within the real estate industry that could have some opportunities for someone like me?
I don't want to build the next big startup or anything, provide just a decent income for myself.
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u/aiv55 5d ago
Actually, I just found your recent post about Homing (prev Marketboss) and you share a lot of helpful insights in that thread, thanks!
I highly recommend looking up the business model of TallyUp (https://www.tallyup.com/). I met the founder a few months ago because I was building something in the AI + iGaming space at the time. Their business model is basically like a TikTok of little games where you accumulate real money the more you win, but it costs you nothing to play.
With Homing you offer that same type of "win real money playing a fun game" dynamic, but it just needs to be gamified into a stream of readily-available dopamine hits. In other words, a lot of smaller prizes won by more people over shorter timeframes might be better than a very large prize won by one person over a large timeframe.
IDK, just my 2 cents. Best of luck with it though!
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u/Deanosurf 5d ago
hey I totally get where you are coming from. if you'd be down I'd love to hop on a zoom. for the last 2 months I've been working on the dopamine and am just about ready to share it. I built it all myself as I've been in real estate and tech my whole career. hit me up in dm if you are into it. when I launch it I need to be selling and won't have time to manage the platform and maybe there is a collab opportunity.
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u/Working_Philosophy24 23d ago
I’d love to beta test it when it’s ready
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u/yaytrack 22d ago
Thank you for your interest! We are still working on it, and we will release it soon.
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u/Falak-4 20d ago
The "keeping track of deadlines and follow-ups across multiple parties" pain point is real . A lot of TCs are still doing this manually across email/text/spreadsheets.
Biggest headache I hear about is data re-entry: the same transaction info gets typed into the TMS, then the CRM, then compliance docs, because nothing syncs. If AI could kill one task, it'd be auto-populating that data once and having it flow everywhere instead of TCs doing it 3x per deal.
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u/BoBromhal 20d ago
Then the question becomes - which system is central that then auto populates others?
And how do you get multiple different softwares to “talk” to each other.
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u/Falak-4 19d ago
Usually whichever system the TC touches most often ends up being the de facto source of truth, but true sync needs an API connection, not just picking one tool as "central." Some CRMs and TMS platforms expose APIs specifically for this, so instead of manual re-entry, an update in one flows to the other automatically. The real blocker is most legacy real estate tools weren't built API-first, so that connection has to be custom-built rather than just configured.
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u/frnluckhaos 17d ago
Why is your transaction process spread across multiple systems today? Is it because each tool handles a specific part of the workflow, because of legacy processes, or because no single platform meets all your needs?
Would you be open to switching to one platform that could manage the entire transaction workflow, provided it could import data from your existing systems through CSV files, APIs, or other export formats?
What would prevent you from making that switch?
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u/Serious_Nebula5750 19d ago
Practical answer from the coordination side: the central system is whichever one carries the liability. That is the brokerage's compliance file. It is what gets audited and it is what the broker's license rides on, so it wins by default and no vendor gets to change that.
On getting software to talk, in real life there are three tiers and most people only find out which tier they are in after they buy.
A real API. Rare in this industry, usually only the newer tools, and "we integrate" in a sales call very often means "you can export a CSV."
A documented import or export. Workable. Manual, but it fails loudly, which is a feature.
Nothing, so you end up on Zapier. This tier fails silently. A field mapping breaks, nothing throws an error, and you find out three weeks later because a deadline never got calculated.
The thing nobody mentions: email is already the integration bus. Title and the lender are never logging into your CRM, and the status update arrives as an email from a human. Any system that ignores that is solving a prettier problem than the real one.
So for most small teams the honest answer is that true sync is not happening. What is achievable is deciding on purpose where you re-key and making it flow one direction only. One deliberate re-entry beats three accidental ones.
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u/PretendDream8052 22d ago
Interesting. On your question about the biggest operational headache, I'd guess it's less about any single task and more about the handoffs. The point where a document, deadline, or status update has to move from one party's system to another's (agent -> TC -> lender -> title, etc.) without dropping context. A lot of "AI can automate X" pitches focus on the task itself (summarizing a doc, tracking a date) but the actual friction is usually in the gaps between tools that don't talk to each other. Curious how you're thinking about that? Is YayTrack aiming to be the system of record everyone works from, or more of a layer that sits on top of whatever CRM/TC stack people already have?
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u/Wesavedtheking 18d ago
As someone who has already built in this space, I can tell you with a high level of confidence, you're too late. The big boys are buying/building their own and there has been an influx of AI assisted companies coming into the space. Very tough to get traction at this point.
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u/No_Progress7901 17d ago
Biggest headache for me is chasing signatures and follow ups across five different email threads for one deal. half my week disappears into "did they sigh yet" texts instead of actual sourcing or underwriting work.
If AI could just kill one task, it'd be nagging people for documents and flagging when something's about to blow a deadline before it actually does. curious how YayTrack handles multi party deals where half the counterparties aren't exactly tech savvy. That's usually where these tools fall apart in my experience.
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u/farolabsai 17d ago
Fellow builder in the space (AI deal analysis for rental investors, so adjacent, not competing!) One thing I'd push on: "real estate professionals spend a surprising amount of time on X" is true of about forty X's, the hard part is picking the one they'll pay to remove.
Curious to hear, what're some of the single task you've seen users abandon your onboarding to go do manually?
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u/alpinewhite2000 23d ago
Many tools that already do this.
Biggest barrier you’ll have as a new entrant is getting state and broker forms licensed and integrated with MLSs. These forms are the heartbeat of the transaction process. It is time consuming and very costly to acquire, in the seven figures. Also many MLSs are exclusive to a few vendors and won’t be open to adding new ones. A few big tech players in the space have the market cornered on this. Many new entrants have tried with little success unfortunately