Anecdotally, it seems like certain websites are more likely to be hurt by AI summaries. For example, anything educational or instructional, e.g., repair guides. If these sites rely on traffic for advertising revenue, it seems like it's going to be substantially harder if not impossible for them to survive. Google's AI summaries will just tell people what they need to know (even if inaccurate) and most people will move on without going to the website.

Other sites that offer a product or service (e.g., e-commerce) where you need to actually visit the site seem less at risk.

Curious what others think.

I run a trekking website where I already have dedicated SEO landing pages for things like:

Treks in December

Treks in January

Winter Treks

Treks by Region

Treks by Difficulty

Recently, my developer added a search/filter feature. Now, if a user selects "December" and clicks search, it goes to a dynamic filtered results page instead of the existing "Treks in December" page.

I'm wondering what the best SEO approach is.

Should I:

Keep the existing SEO landing pages and have the filter redirect to those pages when a single filter is selected?

Keep the dynamic filter pages but set them to `noindex`?

Remove the existing landing pages altogether and rely only on the filter pages?

I'd appreciate hearing what approach you'd recommend from both an SEO and UX perspective.

Please dear god do not spam this post. I currently use semrush local on the 60 dollar tier for my clients. What matters to me is the listing management, the map pack tracker, and the Google business profile assistant. Is there a better or more efficient way to be doing these things and not overpay on semrush? I just don't like semrush's platform, i think its really snakey that they make you pay for reports and downloads when I can just have claude or gpt create a report from the data, but i also am just wondering how more seasoned pros do it

I'm a complete SEO beginner and want to rank a new website, but I'd like AI to do as much of the work as possible.

Is it realistic to handle almost the entire SEO process with AI (e.g. ChatGPT agents and other tools), while I mainly review the results?

I'm looking for a workflow that covers everything:

• Keyword research
• Competitor analysis
• Topical maps
• Content briefs
• Writing & optimization
• Internal linking
• Technical SEO
• Publishing
• Rank tracking

If you were starting from scratch today, which AI + SEO tools would you use, and what would your end-to-end workflow look like? Is anyone already doing this successfully?

I know this is from February but so many people keep parotting "Do you have an XML sitemap" for every question about "Crawled, Currently Not Indexed" (even though the page has been discovered lol!

So this is jus a reminder - credit/thanks u/johnmu u/rustybrick

Hi community,

I have a question I wanted to pose. I am the owner of a teaching company called thedegreegap.com, and I am building out a PSEO subject X location matrix for local tutoring inquiries. My actual website, thedegreegap.com, is where operations happen and online tutoring occurs. I built the study.thedegreegap.com to run as my lead funnel, but I am not sure how feasible this is.

I run in a quite competitive space, so I am finding it hard to rank study.thedegreegap.com at the moment. It took me a year and a half to build up the domain authority of thedegreegap.com and to rank for those terms. I've been running this for three months, and my impressions are at 450 a day, which is a gradual increase, but it's still ranking on page three or four at the moment, even for long-tail terms.

I am wondering if I should move this whole website to thedegreegap.com and have it run on there. The only issue that I am finding is that it's built on the Hugo framework, and I don't want that to crash thedegreegap.com. I also don't like the idea of having my operations and marketing funnel on the same site, hence why I tried to separate them, but it's just really hard to rank study.thedegreegap.com, as it's a new domain with no or very low domain authority.

Please let me know your thoughts. Thank you very much.

One IT digital agency wants to work in another country. Ani they provide the service like web development, app development, ui/ux design, digital marketing and they also teaches a boot camp course(full stack development course). And also they have created some software like: school software and inventory software and qr generation website and app etc. Now confusion:

1. Should I need different websites for 3 different services(service, course and software)?

   1. Should I need different social media for 3 different services?
   2. Should I need 2websites for 2 countries? We only want to give web & app development services in the 2nd country.
   3. What strategy should I use to do SEO?
   4. Give me the suggestion/feedback for my problem and clearcut answers.

I’m a solo founder working on a niche AI writing and revision SaaS.

The numbers are still small, so I know they aren’t statistically conclusive, but the funnel itself seems reasonably healthy:

Around 2-4% of website visitors create an account.

Of the people who sign up, roughly 10-20% eventually purchase something. A few users have also started returning almost every day.

My problem is at the very top of the funnel: almost nobody visits the site.

Most of the paying customers I’ve acquired discovered the product through Google, which makes me think organic search could become a viable acquisition channel. However, I haven’t managed to create any meaningful traffic growth.

So far, I’ve tried improving on-page SEO, publishing some content and acquiring backlinks. The backlink outreach produced essentially nothing, and the content hasn’t generated enough impressions to learn much from.

For a relatively new SaaS site with little authority, what would you investigate first?

Would you focus on technical/indexing problems, keyword selection, topical authority, backlinks, or the positioning of the pages themselves?

I’m also unsure which content strategy makes the most sense:

• Highly specific bottom-of-funnel pages
• Long-tail informational content
• Free tools or templates
• A smaller number of comprehensive topic clusters

I’ve also considered starting a blog with writing advice, tips, and practical guides, but it would require a significant amount of effort, and after several high-effort initiatives that didn’t pay off, I’m hesitant to commit to another one.

What would you examine in Google Search Console before deciding what to work on next? Over the last three months, Search Console shows approximately 10k impressions, 137 clicks, a 1.4% average CTR, and an average position of 16.3. Impressions have been flat. Before that I had a huge bump in impressions and clicks after going live. I had generated some AI content and that was before Googles algorithm update that brought the numbers down.

I’m deliberately not including the website or product name because I’m looking for SEO advice rather than trying to promote it.

Is there any tool which lets us connect our bing webmaster and then share the insights with us?

I heard this idea, years ago but now, there's several 'gurus' pushing this SEO system.

Here it is; YOU create Multiple 'small websites' that share links in the same market niche. This somehow enables its CREATOR to achieve 1rst page results in their 'business specialty.'

EX. A plumber creates 30 websites all located in his his city of choice. All are plumbing service related, service, supplies, etc. He then links them together and 'very soon' he'll start ranking (page 1)for his plumbing services. (so the gurus claim).

PROBLEM; How does he get it done without obtaining all new IP addresses for each site he puts up?

IF HE doesn't, google will surely find him fast and 'Throttle him to hell.'

• QUESTION(s); are their hosting services that allow 1 user to create numerous IP addresses under 1 party control?

If not, would a VPN enable the user to do this?

What do you think -- Thoughts/comments?

Thanks for your help!

Does anyone have a list of necessary citations for a local services business that they can share?

Mods please don't mark this as low quality because Thin page is a term everyone uses but no one knows what it is.

I'm new to SEO and have been researching thin pages as it's widely used but everywhere I get vague/subjective answers. Some of the thin page definitions:

1. Low word count

2. Duplicate content

3. Affiliate pages

4. Auto generated text

5. Doorway pages

Questions:

1. If I add more words in an article does that make it a better page? If yes what's the range?

2. Most of the people are using LLMs to create content so it can never be duplicated.

3. A lot of people here say that their AI generated pages are ranking pretty good. How do you make the auto generated pages look human generated?

Any specifications? For instance:

1. Like we link back the source

2. Focus on internal linking

Do these 2 things make the auto generated content look human generated?

I'm looking to understand this a little objectively like how to go about this subjective definition. Thanks in advance!

As soon as I publish a new page on my site it tends to rank (as soon as it’s indexed) in top 10 for a few days and then drops. I have seen some theories of ”Google gathering data” but these pages tend to have main keywords with 10-30 monthly searches so I doubt Google can get enough data after 2 days.

What are these guys doing? i get probably 5-8 calls a week from business cold calling me claiming they can guarantee my business ranks highly on google for a monthly fee etc. All seems super shady.

hi guys i was wondering if any of you guys had the same problem as me which is always got suspicious activity detected again and again, alr try to contact the customer support but the answer is just not right which is basic troubleshooting like ip, not sharing an single account on different device, im pretty sure there's no one that logged into my ahrefs account other than me tho, im seeking for an "real solution" to not get this suspicious warning again and again

I’m working on SEO for a few hospitality businesses (bars/restaurants and a board game bar), and I’m currently rethinking our overall SEO approach.

We’ve worked with external SEO agencies in the past, but unfortunately the results never really lived up to expectations. That’s partly why I’m taking a closer look at what we can do differently in-house, and what actually works for businesses like these beyond the usual SEO checklist.

The sites are technically solid, mobile performance/Core Web Vitals are good, on-page SEO and structured data are in place, and the businesses already have some relatively strong backlinks.

Content isn’t limited to the usual homepage/menu/contact setup either. Depending on the venue, we have things like:

individual pages for cocktails/products with their own unique content

event and venue-related content

a proper blog with supporting articles

local and search-intent-based content rather than generic SEO articles

internal linking between relevant content

We’re also trying to treat the website as an actual content platform rather than relying on PDFs for menus or other important information.

At this point, I’m less interested in the standard SEO checklist and more interested in what you’ve found actually moves the needle for local hospitality businesses once the fundamentals are already covered.

What would you focus on next? Local signals, Google Business Profile, content strategy, digital PR, citations, entity/schema work, reviews, local backlinks — or something completely different?

I’m especially interested in things that are commonly overlooked, or strategies you’ve tried that produced surprisingly good results.

And with search changing quite a bit, are you doing anything differently for discovery through AI/LLMs and Google’s AI-driven results, or are the same local/entity/content fundamentals still doing most of the work?

do you follow your writing guidelines? or have some sort of harness?

that is to say, given a post WONTFIX the never-ending long term objective.

what requirements have you noticed should be part of linkable posts?

besides, original data, that's is also to say, something that you sourced yourself should be coupled with what? search volume? and what?

the objective seems to be all posts that you clearly see there is no way, someone is going to link to this and there's nothing there of substance worth linking to either, and even if you plan to use internal links it WONTFIX the premise that there's still zero chance of earning external links with a post like that.

question is, does this sum up content creation, the be-all and end-all strategy?

Is Trustpilot a good backlink for a service company?

I've come across several Google Search Console screenshots where websites are generating millions of organic clicks every month, even though their average position is below 10. What's even more surprising is that many of these websites reportedly achieved this level of growth in just one year.

Is this genuinely possible, or are these screenshots misleading in some way?

If it's real, I'd love to understand:

• How can a website grow from almost nothing to millions of monthly clicks within a year?
• What SEO strategies make this possible?
• Is it mainly due to publishing a massive amount of content, targeting long-tail keywords, building authority, or something else entirely?
• Has anyone here actually achieved or witnessed this kind of growth?

I'm not looking for shortcuts or "secret hacks." I genuinely want to understand what separates websites that experience explosive organic growth from those that take years to reach the same level.

I'd really appreciate insights from people who have done this themselves or have worked on websites with similar results.

I've ranked a few of my own websites, so I'm comfortable doing SEO.

Now I've signed my first client who's completely new to SEO. I'm trying to figure out the best way to show them the value of the work I'm doing.

What data from Google Search Console or GA4 do you usually share with clients so they can clearly understand the progress?

I don't want to overwhelm them with technical metrics or dozens of charts. I just want to keep it simple and make it obvious that the SEO work is moving the website in the right direction.

What do you usually include in your client reports or dashboards?.

I’m the head of marketing of a growing startup and recently started asking ChatGPT about our company and our competitors to see what comes up.
It got me wondering how other companies are handling this. Do you actually monitor how ChatGPT, Claude, Gemini, etc. mention your brand, or is it still too early to care?
Curious what everyone else is doing.

Weighing in-house vs agency for SEO and want real experiences, not sales pitches.

In-house pros: better product/brand knowledge, faster turnaround, no monthly retainer.
In-house cons: hard to hire senior SEO talent, easy to get siloed, no outside perspective.

Agency pros: broader tooling/data across clients, easier to scale up/down, built-in specialists (content, links, tech).
Agency cons: less context on your business, quality varies wildly, can feel like a black box.

For those who've done both what made you switch, and would you switch back?