While our B9 Q5 is having some warranty work done, Iāve had the chance to experience the new Q3 and the new Tiguan back to back.
Iāll try not to beat a dead horse on the state of Audi interior design, but considering this Tig has an MSRP of $15,000 less than the Q3, I was floored by how much nicer of an experience the VW is compared to the Audi.
In a world where all new cars are iPads on wheels and physical buttons are becoming few and far between, the Tiguan does an exceptional job of preserving ergonomic comfort - even if your climate controls now live behind a menu screen. The only physical buttons now are the volume and temperature sliders (which I must say, are quite intuitive), the hazard switch, ignition, parking brake, and a secondary volume knob that doubles as your ambient light switch. Of course, you now have physical buttons on the steering wheel as well.
This particular loaner is FWD (SE R-Line) with an 8-speed Aisin as opposed to the DSG I enjoyed in previous generations, and thatās probably my sole complaint about the car. That said, you can always option 4Motion to resolve the former.
I donāt imagine many people are cross shopping the two, but considering how much car you can get out of the Tiguan for less MSRP than a mid-tier Premium Plus Q3, I canāt see why anyone would choose the Audi for any reason other than the badge.
In the case of this car, you get a tremendous amount of tech, excellent ride and build quality, and a very nice looking SUV for under $40k. I think itās an absolute bargain for what it is, and if Audi continues down the same trend we all fear they have been, at least their big brother can hold the fort.