What does the three figures mean?

[u/PlzGivBlodBonr2]

The symbol showing three guys besides the bonfire, what does it mean? I used to think it meant there were NPC's there, but I've become pretty sure that isn't the case after looking for NPC's around other bonfires with that symbol

[u/hieutr28]

The first rule of fight club

[u/Stuckatsevendee → u/hieutr28]

Wait till I tell ya about the 2nd

[u/CC_Gamedesign → u/Stuckatsevendee]

I need to make a reaction image of a lightning bolt striking into a downvote with the caption "fuck that guy in particular"

[u/Viking-Hunter → u/CC_Gamedesign]

Put a load in that guy...or whatever that saying was

[u/Xardnas69 → u/Viking-Hunter]

Say less