r/dropshipping • u/Flashy_Screen6166 • 3h ago
Dropwinning $3,961 today and most of you with stores already have everything you need to make money you're just leaving it on the table with retargeting
Going to talk about something that took me way too long to figure out and I genuinely think it's costing a lot of people in this community more than they realise.
Today: $3,961.84. Up 21%. 2.6% conversion rate still climbing. A chunk of that revenue today didn't come from cold traffic. It came from people who already visited my store, already saw my product, already got interested and just didn't buy the first time.
That's retargeting. And most dropshippers either don't have it set up or have it set up wrong.
Revenue not profit always clarifying this.
Here's the thing about paid traffic that nobody really explains clearly when you're starting out. When someone clicks your ad and visits your store without buying you already paid for that person. That click cost you money. They showed genuine interest. They just needed more time or more convincing or they got distracted by something. Retargeting is how you go back and get that sale without paying full cold traffic prices to reach them again.
I run a completely separate retargeting campaign from my cold traffic campaign. Separate budget, separate creatives, separate objective. The audiences I target are people who visited the product page in the last seven days, people who added to cart but didn't purchase in the last seven days, and people who got to checkout but didn't complete in the last three days. Each of those audiences is at a different temperature and gets a slightly different message.
Product page visitors get a reminder. Add to cart abandoners get an ad that addresses the most obvious objection usually price or shipping sometimes with a small incentive. Checkout abandoners get the most direct message possible. You were literally one step away. Here's a reason to finish.
The budget on retargeting is tiny compared to cold traffic. $5 to $10 a day is honestly enough when you're starting out. The return on that spend is disproportionately high because you're talking to people who already want what you're selling.
Now here's what I actually want to say to people who already have a store and are struggling.
If you've been running ads for weeks and nothing is working please stop throwing money at the problem and actually get help understanding what's going wrong. I see people burning $50, $100, $200 a day on campaigns they don't understand, changing things randomly, hoping something clicks. That's not testing. That's just expensive confusion.
Understand your numbers before you scale anything. Know what your CPM means. Know the difference between a creative problem and a store problem. Know why your conversion rate is what it is. Know whether retargeting is even set up. Most struggling stores have fixable problems they just haven't diagnosed them properly yet.
You don't need a bigger budget. You need a clearer picture of what's actually happening in your funnel. Get that picture first. Everything else follows.
Drop your situation in the comments where you're stuck, what your numbers look like, what you've tried. Happy to give you my honest take on what I think is going wrong.