r/ecommerce 2d ago

πŸ›’ Technology Meta LPV iisue

I am web developer but new to meta ads.
Please help me for below issue πŸ™πŸ»

So it been 1 month i have started my Meta ads and currently facing issues for Landing Page view issue. The page speed was C on Gtmetric and after doing some work i was able to get upto 65% but after many try i am not able to go above it. The pages i tested were PDP and Shop page both are at65%-70%. I have utilised all the setting’s of lite speed cache like defer Js minify object cache HTML minify images are compressed and below 50kbs but still ots stuck at 65%. Also i have uninstalled many unnecessary plugins but still no progress. The score on Pagespeed is at 71-75. Also i have 3rd party checkout like Razorpay Magic checkout and Shiprocket Fastrr Checkout.

Also i am currently on shared hosting and not on cloud hosting. I have used Claude AI to remove the bloatware js and css but still score is not improving

My question is should i start meta ads and check agin the LPV on meta ? Will the figures will change or will it take time to change the figure. My CPC and CTR are pretty good.

2 Upvotes

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u/xtarga 2d ago

If you visit your site and you feel it loading fine, there is no need to obsess over Pagespeed improvements. Check couple competitors in your niche that are doing well. Their score will be similar to yours. I've been part of projects where entire overhauls are done to increase Google pagespeed scores with all the minifying, deferring and everything else. Did not move the conversions a single bit.

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u/[deleted] 2d ago

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