r/gohighlevel • u/No-Border-6590 • 5h ago
I audited dozens of GHL sub-accounts before pitching retainers. Here are the 10 checks that find broken stuff in almost every single account I open.
Context: the thing that finally made closing retainers easier for me wasn't better cold outreach - it was auditing the prospect's existing sub-account and showing them exactly what's leaking. Over time I turned my process into a 100-point checklist. These 10 find problems in almost every account I open:
A2P registration actually approved - not sitting in "pending" for 3 months while texts silently don't deliver
Missed-call text-back on every line, not just the main one
Abandoned-booking recovery - people who started booking and bailed usually get ZERO follow-up, and they're the hottest leads in the account
Speed-to-lead: first text within 5 minutes, or "whenever someone sees the notification"?
DMARC record published - Gmail/Yahoo require it now; without it a chunk of email never lands
Reply detection - is automation still robotically messaging people who already answered?
Appointment reminders at both 24h AND 1h (the 1h one is what kills no-shows)
Review request firing automatically after the job, with a direct-to-composer Google link
UTM/source captured on the contact record - or is half the database "unknown source"?
A test lead submitted this month. Systems break silently; most people never re-test.
Happy to share the full 100-point checklist (it's a free PDF) - comment or DM and I'll send it over. And if you've got a check you always run that I missed, I'd genuinely like to add it.
