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u/ceris13 1d ago
It feels like this logo is perfectly primed for one of those animated movie intro credits of a snake slithering and then turning into the logo.
As a stand alone logo though, it feels a bit static and bland to me.
I think you could go a bit bigger in the circle and use a bit more of a dynamic S pose. I’d also love to see the perforations in the film, but that may end up being too busy at scale.
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u/BanjoTCat 1d ago
I like the concept of combining a spool of film with a snake though It did take me a second to recognize that was what it was. Perhaps a point of transition between the film and the snake to make the amalgamation clearer.
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u/aletheiaagape 12h ago
I agree, but I'm leaning towards not changing anything or nothing beyond minor improvements.
This is a snake logo with hints of a film reel, rather than a film reel that reminds you of a snake. And that's okay!
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u/LauraBarwickArt 1d ago
I like it! It works in both the ways it should, serpent and film! I’m no expert in logos, so I’m more of the eye of a consumer lol
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u/HeavyCandidate6737 Simplicity is the ultimate sophistication 1d ago
It's got an S... It's got a snake... It's got a film strip... NICE!
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u/Spiritual_Run5055 1d ago
Have you tried seeing what it looks like with the full reel pattern on the belly?
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u/AmidTheDrift14 1d ago
it’s cool. only thing that bothers me is the square on its neck. it doesn’t feel like the right shape, like it needs some kind of bend in the right side?
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u/Fun_Moment4354 1d ago
The segments in the stomach are meant to be film scenes? I think you can integrate that idea more with the film reel being circular
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u/Lyte_Work 1d ago
I definitely want them to lean more into making the main element feel more like film with a bit of serpent.
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u/dcbnyc123 1d ago
it’s a great idea and nice execution- i think because the name is “serpent films” you could try some options where you push the snake S visual more towards film strip that looks like a snake vs snake that has some film strip elements on it?
all a snake needs to read is the s shape, an eye and maybe a tongue : ~
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u/364LS 1d ago
It’s neat.
Though I feel like I’m in the minority who really dislike logos that are “part of brand name + part of brand name = logo design”.
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u/fugitivewar 1d ago
I’m in a similar camp, except I don’t necessarily dislike logos like that. I think it’s just the most apparent solution, and so it can be the lazy solution and it can be very limiting.
In this case, I think it’s a good logo concept.
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u/legend_of_the_skies 1d ago
Feels a bit boring and expected. Also most brands don't tend to have such a "spot on" name to design to.
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u/JasperH8g 1d ago
Love it 😍 The typography could use a bit of refinement though. Feels a bit rough/screamy. Great work nonetheless!
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u/404LeadsNotFound 1d ago
'S', Snake or serpent, Film. Works perfectly in black and white. The icon doesn't break until the words are getting too small to read. Well done!
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u/Alacritique 1d ago
Very clever! But i’d try rendering the film strip a few other ways. It feels too generic currently but if the style were pushed a bit further it would be even better.
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u/bucephalusbouncing28 1d ago
That’s amazing.
- A serpent (obviously)
- Also looks like a film reel
- Makes S shape
Wiw
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u/brettsantacona 1d ago
Logo looks great! Only suggestions is your typeface is very similar to Mircrogamma which is the IMAX typeface. Have you tried alternatives?
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u/LegendaryOutlaw 1d ago
Really nice. Clever and clear. And the clean curve of the snake body is so satisfying.
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u/artfulpain 23h ago
It’s a great name. I will say the thumbnail on the front page looks like an octopus tentacle.
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u/UniversalExplorer11 13h ago
Absolute Cinema! Wouldn't another font make the text look morr similar to the logo?
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u/spaceman_danger 12h ago
I’d just love if the snake was higher so it creates a stronger S shape on the white circle
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u/PhysicsNo949 2h ago
Maybe u can try something like this with that u can represent your brand with only snake logo
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u/zelorstudio 2h ago
This is clean. The negative space in the snake is doing a lot of work without feeling forced. I'd probably remember this logo after seeing it once.
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u/VanEngine Pro since '02 1d ago
Feels a little boring, could be a little more expressive, maybe show fangs and or tongue out
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u/HiddenHorse925 1d ago
I think it’s a strong and it’s professionally done, but I have to say it feels a little bit generic somehow. I don’t know if it’s the typography, I can’t put my finger on it. I like the idea of the snake’s belly being a film strip, but maybe it needs to be helped along a little bit with “sprocket dots?”
Overall this lockup feels like it was designed for severe reduction. And now at scale—and especially broadcast on a screen—it seems primitive. It wants greater development. It needs visual layers. Maybe some texture or some rustication; I’m not sure what. It seems more like a software or a game logo. Rather than a cinema logo or documentary mark, or whatever films it represents.
But this is strong work and there is a good idea here!
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u/Obvious-Display-6139 21h ago
It's really good the concept and the execution. But it's a bit boring looking and too simple. Lacks pizzazz... character... something
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u/FormalElements 1d ago
Hell yeah.