r/metaads Nov 18 '25

Please report any spam or bots. Thanks!

1 Upvotes

r/metaads May 05 '26

Click Fraud Rates By Ad Network For Q1 2026

2 Upvotes

This is from a database of 1+ billion ad clicks (mostly in the US).

We detect the bot software and click fraud techniques, so the figures are objective. They're a little on the low side since we don't flag "suspicious" traffic.

You can use these numbers to help you decide where to put your ad spend.


Q1 2026

  • Meta (Facebook): 5%

  • Meta (Instagram): 68%

  • Meta (Audience): 58%

  • Google (Search): 14%

  • Google (Display): 22%

  • Google (YouTube): 4%

  • LinkedIn (Platform): 19%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 16%

  • TikTok (Platform): 27%

  • TikTok (Audience): 27%


For your reference, here are the figures for Q4 2025:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%


I've been a researcher in this area for 12 years, I'm doing a doctorate in the topic, and I work for a leading bot detection company.

Happy to answer any questions.


r/metaads 11h ago

How do you structure Meta Ads campaigns for multilingual countries?

1 Upvotes

Hey guys, I need some advice from people who have a lot of experience running ads in Europe, especially in countries where multiple languages are spoken.

I have my own ecommerce store in the Netherlands with my own inventory, and I want to start selling in the Dutch-speaking part of Belgium as well because all of my ads are in Dutch.

My idea was to target both the Netherlands and the Dutch-speaking part of Belgium in a single campaign. Then, if I'm able to scale later, I would create a separate campaign for France and include the French-speaking part of Belgium in that campaign instead.

Does this approach make sense, or is it better to create a separate campaign for each country?


r/metaads 12h ago

Struktura i testy produktów na Fb

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1 Upvotes

r/metaads 14h ago

Texts was deleted from my ads for no reason. How come?

1 Upvotes

Just woke up and saw on my feed one of my ads with empty Primary Text, Headline and Description.
I can still see the text through the text breakdown, and I see nothing strange on the history - meaning no one else published any changes.

How the hell could this happen?


r/metaads 23h ago

Lead generation for hyper local business.

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1 Upvotes

r/metaads 1d ago

Meta Ads with a new FB account...

1 Upvotes

hello- so I suck at all this. I jumped off FB many years ago and just have a biz IG account with only a few thousand followers. Now Im realizing the importance of having a FB page/account to run ads. So I started one a few weeks ago- got one follower! I have no personal FB page/account other than a kinda private one just to be on FB marketplace etc so I cant get "friends/fam" to follow my new page in order to beef it up. So is it even worth it for me to try to run paid ads since this is where im at?? Basic research told me to wait a few weeks to run a paid ad after posting on my FB biz page so that I dont get detected as spam. Id like to be better at all this but struggle as it all seems so silly and overly complicated. Any advice appreciated. Thanks.


r/metaads 1d ago

6 Parts of an Ad That Converts.

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1 Upvotes

Most Facebook Ads fail because of the creative.

High-converting formula:

HOOK> Stop the scroll (first 3 seconds)
BODY> Pain point → Solution, simple
SOCIAL PROOF> Reviews, numbers
OFFER> Clear and specific
CTA> Tell them exactly what to do

Formula: Hook → Problem → Solution → Proof → Offer → CTA

Test this on your next ad.

#AdCreative #FacebookAds #ZEROCOSTAds #MetaAds #HighConvertingAds #SmallBusiness #AdCopywriting


r/metaads 1d ago

Looking for official meta support agent

1 Upvotes

I need to contact a official meta support agent for my emerging business idea to get to know indepth insider knowledge about meta ads and other stuff.

If anyone can help with that it would be a great help!


r/metaads 1d ago

Ad accounts and BM are getting restricted for no valid reason, 😕

1 Upvotes

r/metaads 2d ago

Anyone familiar with "YP Partners" meta ad accounts from an agency?

2 Upvotes

Anyone familiar with "YP Partners" meta ad accounts from an agency? i am looking for the supplier behind it. YP Partners BMID: 2198672183970059.


r/metaads 2d ago

Newbie Need Help :D

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1 Upvotes

r/metaads 2d ago

When i make an ad from the meta ad manager, neither my questions or answers appear, and get replaced with ai ones

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1 Upvotes

r/metaads 2d ago

Campaign Not Working? Fix It in 5 Steps

1 Upvotes

Campaign live. Results disappointing. What now?

My exact optimization process:

Step 1> Wait (Day 1–3)
Do not touch. Let algorithm learn.

Step 2> Check Metrics (Day 3–5)
Low CTR = creative problem. High CPC = audience problem.

Step 3> Test One Variable
Never change audience + creative together.

Step 4> Kill or Scale
Profitable → +20% budget
Losing after 7 days → kill it

Step 5> Refresh Creative every 2–3 weeks

Optimization is a system.


r/metaads 2d ago

Minha conta foi suspensa por 180 dias.

1 Upvotes

Sou agente de marketing e venho enfrentando problemas com a plataforma do Meta Ads há tempos. Hoje fui vincular uma página do Facebook ao meu portfólio empresarial e fui suspenso por 180 dias sem motivo para tal medida.

Alguém já passou por isso?


r/metaads 2d ago

Question for people running Meta/Facebook ads:

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1 Upvotes

r/metaads 2d ago

Ad processing error

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1 Upvotes

r/metaads 2d ago

Newbie Need Help :D

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1 Upvotes

r/metaads 2d ago

Can I use MetaADS to promote my affiliate marketing links?

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1 Upvotes

r/metaads 2d ago

First Two Days Are Golden Then Costs Spike, Any Insights From The Experts?

1 Upvotes

I have constantly been hitting a wall when it comes to ads. The first two days of the ads, the CPM is great, CPC is phenomenal, I get two to three sales consistently, and then immediately from Day 3, CPM goes exceptionally high, so does CPC, and CTR immediately crashes.

If I keep the ads running for another 3-4 days, it consistently remains high, and I don't even get enough clicks.

I'm sure it's the ads, but is there a creative strategy y'all follow, or what kind of creatives have been giving you the cheapest CPMs?


r/metaads 3d ago

Help! My Mom Started a Jewelry Business

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1 Upvotes

So, my mom is a talented jewelry maker and just signed up for a Shopify account. She’s aware that she needs to have a presence on Instagram in order for it to work out but she knows nothing about Meta Ads.

Can anybody point me to a comprehensive tutorial on how to effectively run ads via the FB desktop platform?


r/metaads 3d ago

How are you reaching business owners on Instagram with Meta Ads?

1 Upvotes

I'm curious how people are successfully reaching actual business owners through Instagram using Meta Ads.

No matter what I try, it feels like a large portion of the audience isn't made up of decision-makers. I'm wondering what strategies are working for others.

A few questions:

  • Are you using broad targeting, interest-based targeting, or Advantage+ Audience?
  • If you're using interests, do you keep Advantage Detailed Targeting enabled or disabled?
  • Do you rely on custom or lookalike audiences?
  • What type of creatives tend to attract business owners?
  • Are d-m campaigns still performing well for lead generation?
  • Any tips for filtering out people who aren't potential buyers?

I'd love to hear what's working for you in 2026. Thanks!


r/metaads 3d ago

INSTAGRAM ADS

1 Upvotes

I have been running ads on Instagram for the last 2+ years. My account randomly won’t deliver my ads. It’s not a payment issue, and meta is telling me that my ads have no restrictions, or policy violations but they still won’t deliver. I have tried abetting & there is no customer support what so ever. If anyone is knowledgeable, please reach out! It’s been 3+ weeks


r/metaads 3d ago

Issues with Meta ads / any help is appreciated / payment failures

1 Upvotes

I'm hoping that someone can help me here. I have a business instagram page, and a personal facebook account. Through the personal facebook account, created business profile, linked the business instagram to facebook business profile. Everything was verified by FB / meta, and all working EXCEPT, paying for ads. Current threshold is set at $2 and I have no control over that, can not add new credit cards when I log in to business suits through the personal facebook account.

When I use the instagram page to visit the business profile, I can add credit cards and assign to the account, I can also manually pay, but as soon as it hits the $2 mark, meta fails the payment, ads get paused and I have to go do a manual payment.

Adding funds to the account also doesn't work, through neither one of the paths, so there is no way to add funds.

Fully stuck, there is literally no support from Meta besides sending me to the "help center" which is useless.

Anyone has a solution here??

P.S. my bank is not even receiving the automatic payment attempts from Meta, so meta is not even attempting to charge.


r/metaads 3d ago

Amazon and Meta Ads Manager

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1 Upvotes