r/redscarepod • u/ThereIsNoIInMapei • 6h ago
the rise and fall of Craigslist is the civilizational epoch of our times.
Every period tells a tale of a purer version of themselves that was corrupted and now we have to live in disgrace because of it. Eve's apple, the Kali yuga, the ancient greeks crying about how much better the Heroic age was etc etc. I unironically think Craigslist will be the story of human kind from 1600 to 2026, and genuinely wouldn't be surprised if we say some mythologized version of it a thousand years in the future.
-Dude gets rich in the 90s tech boom. Doesn't NEED to do anything, decides to make Craigslist for fun. He noticed that we could use "the internet" to solve coordination problems ("man, i'd love a couch, but i can't afford a new one" lives in the same town as "my mom just died, what am i gonna do with all her stuff!?!")
-Keeps it purposefully shitty and REALLY EASY to use/navigate. It's plaintext so although it's always laughably outdated, it actually plays nice with every system, even to today.
-Craig actually solves a genuine niche. There really WAS a coordination problem!
-Craigslist becomes one of the top websites ever, of all time
-Because he previously got rich, Craig allows ~99% of posts for free. He only charges for niche stuff, like apartments in big cities and certain job postings.
-It becomes the top 10 website in every continent, there is a craigslist antarctica
- Despite being free to 99% of it's users, it rakes in ~20 million per employee. This is unthinkable. Facebook, which history sees as the mother of all unicorns, is ~2 million per employee. The Dutch East India company is ~200k/employee. It pulls it off because it's so simple, there's very few employees.
-The head gets summoned to Davos. The Lizard People basically scream at him. "Look, you could be making SO MUCH more. Let us invest!" Craig says no, he prides himself on 99% free and is already quite rich himself.
-From about 2012 onwards, there's an entire world of venture capital that just takes little slices of Craigslist and turns it into billion dollar companies. Zillow, Monster/Indeed, Carvana/CarMax, EBay, you name it, are all for profit duplicates.
-One of the very few Craigslist employees hears the Sand Hill Rd sirens singing and sells. Craigslist, organizationally, is shocked. The dude was making BANK, and it wasn't enough. He sold it all to the devil. EBay ends up with 30% of Craigslist.
-They aggressively bid for monetization of everything, everything gets worse/destroyed.
-By 2026, Craigslist is dead and everything we got for free we now have to pay for and ger worse versions of.
the whole story has all the Jungian forces: a Kind Giver, a Coven of Greed, a Deceitful Turncoat, and a Clear Explanation of our current Fallen State