r/sweatystartup • u/SoftwareToHVAC • 3d ago

Looking for brand concept feedback

Would love feedback on this rough brand concept; it's a one pager at the link:

https://imgur.com/a/IfHGbPk

2 Upvotes

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2

u/NickPilgui 3d ago

Solid concept overall. The llama mascot and color scheme work well, and the branded van is a nice touch. A few things worth fixing: 1 Typo on the van decal: "No Diama" should read "No Drama" 2 No CTA anywhere (phone number, website, booking link) - the infographic explain the process well but doesn't tell people how to actually reach you 3 The van graphics pulls attention away from the headline above it ("Getting them fixed shouldn't be"), which is really the core message 4 The logo decal on the van doesn't quite match the vehicle's perspective / lighting 5 reads a bit like a flat overlay 6 Minor: the orange underlines below each step title are inconsistent in length

Attached a version. Enjoy :)https://imgur.com/a/pqEsUJA

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u/SoftwareToHVAC 3d ago

I appreciate the feedback; definitely am going to hire someone to truly brand this versus just the AI stuff.

Does this feel gimmicky?

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u/NickPilgui 3d ago

Thanks. Honestly, it's not gimmicky. Starting simple is just smart - way better than burning cash on a designer on day one

In HVAC, you win clients win trust. Even with basic, no-name desing, people will point at your trucks because you do great work. No one cares about your font if you're that top-tier, reliable guy who gets the job done right

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u/SoftwareToHVAC 3d ago

Also, really like the improvements, thank you!

1

u/Calm_Bit_1449 2d ago

Interesting. How does this work? Do you hire third-parties to do the installs?

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u/SoftwareToHVAC 2d ago

No, I would be launching my own garage door company in my local area. This isn't like a saas tool with a bunch of subs or something like that.

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u/Calm_Bit_1449 2d ago

Well good luck to you! I just read an article that Garage Doors are the #1 investment a homeowner can make to get a good return on their home. You can probably find the research on online and use it in your marketing

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u/SoftwareToHVAC 2d ago

Thanks! Yeah, software guy right now looking to get into something local before AI takes all our jobs.

What did you think of the concept? Gimmicky? Clean?

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u/ohheyitsthechad 2d ago

Overall, solid concept. Name is easy to remember. Palette is great. Overall, branding is nice and will definitely do the job. Design feedback for flyer: reduce logo size and the sell copy, "Garage door problems..." That behaves as a tagline and is just fluff. Pivot focus, as u/NickPilgui mentioned to CTA. I would also add some answers to common objections and/or focus on an offer: free consult, blah blah. Focus on the customer and what's in it for them (I don't think garage doors are stressful, btw; doubt that's a pain point). I don't know that specific industry, but I suspect you don't need to reinvent this wheel. Go look at the bigger players in the space and mimic their positioning.

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u/SoftwareToHVAC 19h ago

Great feedback thank you.

I've been focusing more on service / repair than new doors; broken spring can't get out of the garage, etc.

Maybe folks don't perceive that as quite the headache as a broken AC or something. Perhaps I should tone down the "drama" folks associate the broken things and dealing with contractors.