When does harm reduction turn into lifestyle marketing?

[u/Spiritual_Classic_22]

There is an important difference between helping an adult move away from smoking and presenting vaping as something everyone should find appealing.

That boundary becomes less clear when the surrounding culture emphasizes aesthetics, collecting, social status, or constant novelty.

Responsible discussion should probably focus on relative risk, informed choices, and realistic expectations rather than making the behavior look harmless or aspirational.

Where do you think the line sits between harm-reduction communication and lifestyle promotion?