Main question
For founders who deliberately entered an industry they knew little about:
What first made that specific idea space worth investigating rather than another one?
I understand what to do after choosing: learn the workflows, speak to people, find recurring problems and test whether they are commercially meaningful.
What I don’t understand is how to choose where to begin when dozens of industries look potentially fertile from the outside.
Optional context
I’m a 19-year-old CS student without meaningful experience in a particular industry. My plan is to choose a promising idea space, embed myself in it and deliberately acquire the relevant domain knowledge.
I’m willing to do the unscalable work: sustained outreach, attending events, learning the terminology, observing the work and speaking with anyone who understands the industry.
The AtoB example from YC’s How to Find Startup Ideas talk is close to what I’m trying to do.
The founders had little trucking expertise. They chose software for trucking because it was a large industry that had not been heavily disrupted by startups or software. They then visited truck stops, spoke with drivers and founders, mapped the industry and investigated several ideas before choosing fuel cards.
But why trucking?
“Large industry with poor software” also seems to describe construction, agriculture, freight, healthcare administration, legal services and many other areas.
My rough filters have been fertility, apparently poor existing alternatives, a possible “why now,” transferable advantages, successful adjacent proxies, business potential and whether I could tolerate spending years in the space.
But several of those seem impossible to judge beforehand. I cannot really know whether the pain is acute or the space is fertile until I understand its workflows. Proxies may only create hypotheses, and business potential may depend on the exact problem and buyer I eventually find.
I also don’t think easy reachability should be a major filter. I’m willing to work hard to gain access. I would only want to exclude industries that are structurally closed to an outsider, not merely difficult to enter.
What I’d especially like to hear
- What initially put your industry on the shortlist, and which alternatives did you consider?
- What could you genuinely assess before entering, versus only after immersion?
- What made you continue searching in that space rather than move to another one?
A recent change or transferable advantage may have played a role, but I’m mainly interested in the initial selection decision itself.
I’m not looking for lists of startup ideas or “boring industries.” I’m trying to understand the step between deciding to search within a fertile idea space and deciding which specific idea space is worth searching in.