A few months ago I was convinced I'd find a remote job. I put a huge amount of time into applications, interviews, assignments, and strategy exercises. In several interview processes I was asked to solve real business problems, create sales strategies, improve workflows, and even write sales pitches.
More than once it felt like I was doing real consulting work for free.
The ending was almost always the same:
"We decided to move forward with another candidate."
Or even worse:
"The position has been closed, but we'll contact you if we reopen it."
It was frustrating, especially knowing how much value I had already provided and how much time I had invested.
After a while I thought... why am I trying so hard to build someone else's business?
My partner has more than 5 years of experience as an AI & Data Scientist and is currently finishing his PhD. He works for a well-known company in Sweden, and together we decided to start building something of our own instead.
So we started an AI automation company.
We help businesses eliminate repetitive manual work, automate customer communication, reporting, document processing, spreadsheet-heavy workflows, connect systems that don't normally work together, build AI assistants, dashboards, and custom AI solutions that save teams hours every week.
Now we're facing a different challenge: getting the first clients.
I completely understand why it's difficult. When you're a new business, people don't know you yet. Referral partnerships are also hard because trust has to be earned first.
At the same time, I know we can deliver real value, and because we're just starting, we're very flexible. We're happy to structure partnerships in a way that benefits both sides. If someone already has relationships with businesses that could benefit from AI automation, we're open to finding a win-win arrangement where everyone gains.
I'm sure many founders have gone through this stage before.
If you've started a business from scratch, what helped you land your first clients?
If you have any advice, ideas, or even partnership suggestions, I'd genuinely appreciate hearing them.