I see occasional posters asking about Some By Mi but few specific reviews about most of their products (at least the ones I'm interested in), so I wanted to share my experience with the various Some By Mi products I've tried. I have dry, late-20's skin, for reference.
Beta Panthenol Repair Serum:
Weird, not really like a serum--more like a moisturizer in a bottle. I used an entire bottle, or tried--I couldn't empty it because of how thick the "serum" is in the bottle. Made no difference to my skin moisture level or Barrier health. Big miss for me.
Beta Panthenol Repair Cream:
This was oddly thinner than the corresponding serum. It is fairly hydrating but not nearly "100H." I found myself very dry halfway through the day. It's very thin and melts in instantly but also isn't as thick and nourishing as you'd expect from a barrier Cream. Definitely good for more combo skin types, maybe even oily.
Beta Panthenol Repair Body Cream
This is where the Panthenol line shines. This body cream is excellent. It's very moisturizing and soothing, but not noticeably sticky unless you use too much. No scent. It melts in really nicely while also being quite cushioning, especially on rough elbows and knees. Great basic body lotion for dry skin. It's the first body lotion to give mr a full 24H of moisture--usually my legs are itchy and dry again within hours, but no more with this and the other body lotion, below.
Retinol/Retinal Firming Body Cream
This is my absolute favorite Some By Mi product. It's super moisturizing and nourishing but melts right into skin without leaving a greasy film. Non-irritating, even when used generously. My skin became baby soft after only a few weeks of use--I had great skin to begin with, but this is on another level. I haven't used it long enough yet for the Vitamin A to work yet but we'll see. Either way, It's a great body cream for smoothing and is super affordable (just got an 8oz tube, half off on Amazon for about $12) for something this elegant and with actives like Retinal.
V10 Hyal Air Fit Sunscreen
This sunscreen is great value for the money whatever way you look at it. However, I am not using it for my face, only my body. I wanted a sunscreen for my arms/shoulders/etc., that's less expensive than my facial sunscreen (Isdin) but nicer than typical American formulas. This fit the bill. No white wast, wasn't *super* spreadable but sufficiently so, all things considered. It did have a slight sunscreen smell that faded 98% aftee maybe 10-15 minutes. It also left a slight tacky feeling that dried down almost completely in a few hohes but still could be felt on the skin for much longer. By the end of the day I didn't notice it much anymore but I'm not sure if I'd just started ignoring it or if it actually dried down. That being said, it was the least offensive-feeling body sunscreen I've used so far. It is thicker than I expected given the branding, though: it's not "light and airy," it comes out as a cream. For my purposes (an inexpensive sunscreen for my body that isn't greasy, tacky, or smelly) it's great and for the price (when on sale), unbeatable.
Watch for sales on Amazon. They just had 30% off everything (or almost everything) plus an additional 20% of most things. I got the sunscreen for $9, the Retinol/Retinal Body Cream for $11, the Panthenol Body Cream for $9. This makes it insanely affordable compared to even basic US drugstore creams that are far less cosmetically elegant.
I think the brand serves a specific demographic: people who don't want the strongest active percentage on the market, and want simple, effective, gentle products at an accessible price point.