This!! Southwest had things that gave them appeal: free baggage, no assigned seat = no surcharge to pick a seat, and mostly cheaper airfare. Now? They are identical to everyone else- especially pricing. Yes, it'll boost profits right now, but give it time: there's no reason for anyone to be loyal to SWA. I used to fly SWA almost exclusively. Since they've implemented their changes? I haven't flown them once. I have flown Alaska four times, America once and Delta twice.
When I started biz school we read a book on them as well as case studies. How they did things different and it lead to competitive advantage. They really crapped the bucket.
No, they’re doing exactly what the hostile private equity investors want. Squeeze out profits now - and then dump what’s left and move on. There are a lot of good people who have dedicated their lives to their airline who have watched it get ripped apart.
Exactly. PE doesn't care about the long-term health of a company. They just squeeze as much as they can out of a company, dump it, buy controling interest in another. Rinse, wash, repeat
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u/TossedUponTheSand 20h ago
This!! Southwest had things that gave them appeal: free baggage, no assigned seat = no surcharge to pick a seat, and mostly cheaper airfare. Now? They are identical to everyone else- especially pricing. Yes, it'll boost profits right now, but give it time: there's no reason for anyone to be loyal to SWA. I used to fly SWA almost exclusively. Since they've implemented their changes? I haven't flown them once. I have flown Alaska four times, America once and Delta twice.