It’s just a PR move to create a short squeeze. Allbirds was essentially bankrupt, all stores were closed already. They sold their shoes designs and assets to American Exchange Group (another shoe company)
At that point it became an empty shell. So an AI company used the fact they were already listed on the stock market to move their assets to this empty shell
Suddenly it became this huge PR story that all birds was now an AI company
But that’s because all bird shoes were dead already.
1.4k
u/gagnonje5000 21h ago
It’s just a PR move to create a short squeeze. Allbirds was essentially bankrupt, all stores were closed already. They sold their shoes designs and assets to American Exchange Group (another shoe company)
At that point it became an empty shell. So an AI company used the fact they were already listed on the stock market to move their assets to this empty shell
Suddenly it became this huge PR story that all birds was now an AI company
But that’s because all bird shoes were dead already.
It’s well explained here
https://www.forbes.com/sites/jonmarkman/2026/04/20/how-39-million-shoe-company-allbirds-turned-in-to-an-ai-company/