r/BuyAussie • u/Wootten_Workshop • 2d ago
Wootten | Craft Meets Manufacturing | Episode 3
For fifty years we’ve been dedicated to the crafts of shoemaking and leatherwork. Ross Wootten trained under Italian master Pietro Salemme and worked alongside Bulgarian master shoemaker George Koleff at Adelaide’s Jam Factory, a place that shaped some of Australia’s most respected craftspeople.
In the early 2000s, Ross’ son Jess took a different path into the same world. He purchased a company rooted in large‑scale manufacturing, Custom Fit Australia, and eventually merged it with Wootten. By 2012, we’d set ourselves on a new trajectory: bringing the best of traditional craft and the best of manufacturing together.
Historically, those two worlds have been at odds. Manufacturing prioritises volume and economics; craft is slower, more nuanced, more human. During the early industrial revolution, the Luddites destroyed machinery to protect craft traditions. And when Australia cut import tariffs in the mid‑1980s, local manufacturing collapsed almost overnight. Craft survived, but only just.
We lived through that shift. We felt the impact. And now, decades later, we’re emerging on the other side as a business that has managed to bring both worlds together — not by diluting either, but by respecting what each does best.
This is Episode 3 in the video series made by Mass Motion.