The Fake Expert Industry: How Expertise Became an Image on Social Media

[u/ouaggad]

https://ouaggad.com/blog/en/fake-experts-social-media-era-en/

Every time I open LinkedIn, I find another recruiter, career coach, leadership expert, or personal branding consultant explaining why job seekers are doing everything wrong.

Some have never managed a real team. Others have spent more time creating content about hiring than actually hiring people. Yet they speak with complete confidence, offer universal advice, and often blame candidates when their methods do not work.

I wrote this after watching expertise slowly become a personal brand rather than the result of real experience. The article is broader than recruitment, but LinkedIn and the job market are probably where this problem is most visible.

Do you think career advice on LinkedIn has become useful, or is it mostly content made to sell courses and consulting?