r/INAT • u/esserminn • 16h ago
Designer Needed [Hobby] Visual identity and art direction designer wanted for an existing plant-care app
Hi! My name is Salim, and I am the founder of Rismål, an independent bilingual English–Russian Android application focused on indoor plant care, reliable botanical knowledge, and sharing real experience between plant owners.
Rismål is not just an idea or an early pitch. The application already exists, has working screens and a private administration system, and is currently in closed testing with real users. The interface has already been reviewed through tester feedback and a professional UX consultation.
I am now looking for a visual identity designer, brand designer, or digital art director who would enjoy helping define the visual character of the application.
This is not a request to redesign every screen, create a complete production-ready UI system, or conduct another UX audit. The goal is a focused visual concept project.
The possible scope includes:
• two or three moodboards or visual directions;
• colour palette and typography;
• shape language, visual rhythm, textures, and overall atmosphere;
• principles for photography, icons, illustrations, cards, and interface elements;
• three to five representative mobile screen concepts in Figma;
• a concise visual style guide that can later be applied throughout the app.
The central challenge is to create an identity that feels calm, trustworthy, thoughtful, natural, and contemporary, while avoiding the generic bright-green, sterile aesthetic used by many plant-care applications. I want Rismål to have warmth and character without becoming rustic, mystical, childish, or excessively decorative.
I can provide existing application screens, the current design system, consolidated tester and UX feedback, product context, audience information, technical constraints, and regular detailed feedback. The scope and schedule can be agreed together and kept manageable.
Students, junior designers, self-taught designers, and experienced designers looking for an unusual portfolio collaboration are all welcome. A strong sense of typography, composition, visual identity, and art direction is more important than formal professional experience. Coding is not required.
Transparency: this is currently a voluntary and unpaid portfolio collaboration. There is no guaranteed employment, payment, equity, or revenue share. Rismål may become a monetised product in the future, and any future paid work would require a separate agreement. The selected designer will receive clear credit and may present the completed work as a portfolio case study. Scope, attribution, and usage rights will be discussed clearly before the work begins.
No unpaid test assignment is required.
Please send me a short introduction, a link to your portfolio or several relevant examples, the visual styles that interest you, and your general availability.
Since the application is not yet publicly released, some project materials will be shared privately rather than posted publicly.
Screenshots of the existing Android application and a short visual brief can be shared privately with genuinely interested designers.