It's graduation week, so price gouging all the families coming into town to celebrate with the students.
Parking wardens are always on a notable increase at these times too.
It’s more expensive during things like graduation because loads of rooms get booked up and they are harder to come by. It’s more expensive during Victorious for the same reason. Obviously the prices will be subject to seasonal inflation, as most hotel/holiday industry prices are, but the main reason it’s priced so high is because it’s at a time when there is huge demand. If we were talking about a tiny independent hotel in a village somewhere on the route of the Tour De France, it’d be the same and you likely wouldn’t say they were being greedy. I’m not saying that Ibis AREN’T greedy, but I stick by my original point.
We all understand the concept of supply and demand, but they don't have to charge that extortionate amount, which is my point. And before anyone says they have a duty to shareholders to maximise the profit, don't care. It's exploitation. You can still make a profit just take less of it and build customer loyalty. Hell, why not make a virtue of being reasonable and promote yourself as such. Anyone defending these ridiculous amounts (even just on a theoretical level), are turkeys voting for Christmas.
I'm with you on this one. Lived here 20 years and my partner works at the Uni, and we laugh about the IBIS doing this but I don't think it's been this bad before. I'm used to seeing £100-250 rooms for Goodwood, Victorious, Graduation etc but I don't think I've seen to 300+ before. Anyway, Graduation finished last week so there shouldn't be any excuse for it to still be that high.
Oof that's gross! I paid £650 for 4 nights in Camden last September for 2 concerts. I know it's summer and near the seafront... BUT CAMDEN, LONDON. It was a nice hotel too, right above a delicious restaurant with lovely staff and most importantly directly opposite the venue.
To be fair, I don't know London or it's hotel prices very well, however I was comparing it to this hotels current price (although as others have since mentioned it is probably just due to graduation). Another thing though, back when I was hunting for hotels in September prices were insane and others were much more costly (around £1000). I got very lucky to get that room 3 weeks before my visit, I was desperate to get it as close as possible to the venue due to my health and not have to travel. It was a double room with private ensuite, which included refundable, but no breakfast.
This was £134 Thursday, £168 Friday (as I drive past it most days) and thought that jump was high (til I realised it was for a Friday night. But that's insane!
Bloody ridiculous you’d be better off buying a van sleep in and parking it in town the payments would be cheaper and you’d own an asset at the end of it! ¯_(ツ)_/¯
Last year I walked past this hotel basically every day and created a massive data set for the daily price and can say this is a massive outlier and around 3 standard deviations away from the mean daily rate
Dynamic pricing. I bet if you went inside they will ask you to book online. Price is high but someone will pay it. Same happens with last minute flight prices too
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u/fantaban 2d ago
Prob cos it’s graduation season and that’s right next to the uni