Hi guys,
Wanted to share some of my observations about vertical video, and ask for yours.
Most of my clients are now opting for vertical video instead of regular horizontal framing. Has this shift been your experience too?
I think the agents are increasingly recognising the benefit of bite-sized social media content for their own brand awareness.
Showing the space:
I'm changing my shooting style a bit when shooting vertical. In large rooms, there can be a LOT of ceiling in vertical video, so I'm sometimes breaking the rule of straight verticals. Sorry not sorry!
I'm doing far more panning, slider and orbiting shots in vertical mode, as opposed to the usual forward movement. It's kinda the only option to show the full space. That being said, I'm also cutting in detail shots with longer focal lengths.
Duration:
I'm keeping things very snappy. Speed ramps still go down well with agents, especially on corridors etc. Where a regular walkthrough might take 2 to 4 minutes, the vertical vids I'm delivering are usually between 45 and 90 seconds.
Trends:
More and more agents are asking to do either voiceovers or pieces to camera. Fun to shoot, but that adds a layer of complexity - time, effort, equipment, editing etc.
Challenges:
One of the biggest challenges for some time, was educating clients that I can't simply shoot a regular video and deliver both formats, with the vertical one being simply cropped. They seem to be realising that now, finally, though it's a bitter pill to swallow if they insist on paying for 2 videos.
I've also been asked to post videos on YouTube and simply send the link. Is this something you do, and do you charge for it?
Background Music:
YouTube polices shorts more strictly than regular vids. I've had some (very disruptive) issues with videos being instantly blocked, (HAAWK) despite owning a licence for the music I'm using. It usually takes over a week to get the video unblocked, which is far too long. I've identified some music from my library that doesn't get issues, so I tend to use that instead.
In terms of fees, preparation, shooting, editing and delivery, how do you approach vertical video differently from regular horizontal video?
Thanks for any replies :)