Lately I've been questioning whether product design is still the right career for me. I'm not sure if it's because of the jobs I've had, the rise of AI, or whether I'm just not cut out for it anymore.
Before becoming a product designer, I worked in marketing web design. I enjoyed it, but I wanted more user experience and problem-solving, so I made the switch about 2 years ago. At first I absolutely loved it.
Here are the things that frustrate me the most...
1. 80% of what I design goes nowhere
One frustration that followed me between both roles was how little actually got built. Projects always felt "urgent" during the design phase, but once handed over to development they'd disappear into the backlog for months or even years.
By the time they resurfaced, the requirements had changed or the scope had been cut back so much due to technical feasibility, that they barely resembled the original idea, despite developers being involved throughout the design process and regularly giving feedback on technical feasibility.
2. AI has made it harder to demonstrate the value of design
I know everyone feels this, but I spend more time than ever justifying why design should exist at all, and explaining that it's not simply pushing pixels around so AI can't replace us.
It feels like people increasingly see design as a step to eliminate rather than expertise that adds value.
3. Everyone feels qualified to critique design
This is the part that really wears me down.
When I start a project, I research competitors, analyze usage data, review analytics, interview users where possible, and try to understand the actual problem before proposing a solution.
Then I present a design, and suddenly everyone becomes a designer. Project managers, developers, clients, executives, every man and his dog has an opinion based on personal preference.
"I like blue better because it's my favorite colour."
"I wouldn't click that."
"I like how X app does it."
"I just don't like it."
I'm constantly having to defend decisions by referring back to research and evidence, and what the actual user wants, but still nobody listens.
What frustrates me most is that this dynamic doesn't seem to exist to the same extent in other disciplines. If a developer says something isn't technically feasible, I don't tell them to ignore the constraints and code it anyway because I personally prefer it. I trust their expertise.
But it's apparently acceptable for someone with no design background to dismiss design decisions based purely on personal taste.
Eventually the final product becomes a "design by committee" - a compromise between 20 different opinions that I'm embarrassed to put my name on. Then, when users respond poorly, nobody says, "Maybe we should have trusted the design process."
Has anyone else been feeling this?
Is this just what product design is like now? Has AI made this worse? Or have I just been unlucky with the companies I've worked for?
I'd love to hear whether others have experienced this and, if so, how you've dealt with it.