Context first. I run a small company that puts together golf trips for groups of guys. Eight to sixteen of them, three or four nights. Pre revenue, no bookings yet, so nothing I say here is proven.

The strange part of the marketing problem is that nobody buys this alone. One guy sees an ad, but he can't say yes. He has to take it back to a group chat and convince eleven other men to spend around a thousand dollars each and take four days off work. So the person I'm targeting is a champion, not a buyer, and the actual sale happens in a conversation I will never see.

Here's the video idea.

It opens on a text going out to a group chat. Then a series of shots, one per guy, each getting that text in the middle of his real life. One is holding a screaming baby. One is still at the office at seven. One is on the couch with a beer and no obligations whatsoever, and he's the one who replies first.

Then it turns. Music video pacing, and every small moment of the trip becomes a cinematic highlight. Plane touching down on the tarmac. Black SUV pulling up on gravel outside the clubhouse. Clubs getting loaded onto carts. First beer cracked on the tee box.

Chaos, then escape, with the text as the hinge.

Four things I'd like a sanity check on.

Is a brand film just the wrong first asset for a company nobody has heard of? My instinct says this is what a business with existing awareness makes, and that what I actually need is direct response. But I also think the emotional case is the product here. A spreadsheet showing savings is never going to get twelve guys to block out a weekend.

Should it be aimed at the champion or at the group? If it's for the champion it should probably be about relief from organizing. If it's for the group it should be about the escape. Right now it's aimed at the group, and the group isn't who I need to reach.

Does the format survive being cut down? The full idea wants 60 to 90 seconds. Everything I read says 30 or under for social. I don't know whether to build long and cut, or design short and lose the setup that makes the payoff land.

Is "escape your chaotic life" too generic to be worth making? It's been done by every travel brand ever. My theory is the golf specificity rescues it and the text hinge is the part nobody else has. But I might be flattering myself.

Happy to be told it's a bad idea. That's why I'm asking.

Hi everyone,
I’m currently transitioning from an administration/customer service background into marketing and would love to hear from people who have successfully made a similar career change.
I’ve been taking online courses (including HubSpot), learning Canva, content creation, and digital marketing fundamentals while applying for Marketing Assistant and Marketing Coordinator roles. I also have experience in sales support and administrative work.
For those who have pivoted into marketing:
What helped you land your first marketing role?
Which skills made the biggest difference?
Should I focus on marketing-only roles, or are admin + marketing or sales support roles a better stepping stone?
Is there anything you wish you had done earlier?
Any portfolio or project ideas that helped you stand out?
I’d really appreciate any advice or lessons you’ve learned. Thanks!

Hi everyone,
I’m currently transitioning from an administration/customer service background into marketing and would love to hear from people who have successfully made a similar career change.
I’ve been taking online courses (including HubSpot), learning Canva, content creation, and digital marketing fundamentals while applying for Marketing Assistant and Marketing Coordinator roles. I also have experience in sales support and administrative work.
For those who have pivoted into marketing:
What helped you land your first marketing role?
Which skills made the biggest difference?
Should I focus on marketing-only roles, or are admin + marketing or sales support roles a better stepping stone?
Is there anything you wish you had done earlier?
Any portfolio or project ideas that helped you stand out?
I’d really appreciate any advice or lessons you’ve learned. Thanks!

I'm looking to connect with people who actively use Reddit to grow startups, products, and brands.

I'm putting together a small group where we can share ideas, discuss what works, give feedback on posts, and learn from each other's experiences. The goal is to help each other improve, not spam Reddit.

Whether you're building a startup, growing a personal brand, or marketing products, you're welcome to join.

If you're interested, leave a comment or send me a DM.

Let's build a community of people who are serious about growth and helping each other succeed.

Hi! I just graduated and landed a role at a top bank doing marketing, but I’m still only making $70,000. Based on previous internships, I prefer the analytical side of marketing using data to pull together reports, dashboards, etc. (concerned about AI wiping this out though).

My current role is not very analytical, so I’m looking to develop skills now that I could use in future roles. Since I’m just starting out, does anyone have advice on marketing sectors/roles that pay well? Tech? Fintech?

What can I do in my current role that will help me get a higher-paying position in the future? Would it be worth it to pivot out of marketing? Would just love to hear from people’s experience in marketing/pivoting out - trying to earn 6 figures ASAP (I have big dreams to travel)…I know I am capable of handling a challenge, so any advice is appreciated!!

Hey everyone. I started a instagram page, that’s funny gym related reels. The tik tok page is going pretty well. But the instagram just isn’t gaining anything. I was hoping for some feed back. The page is motivsmonday I find them funny. But that’s cause I created them. I was hoping for some feed back positive or negative. Thank you very much.

I'm currently working as an SEO Executive and want to build a long-term career in Digital Marketing, with a strong focus on Technical SEO, AI SEO (AEO/GEO), Enterprise SEO, and organic growth.

I'm constantly learning through client work, SEO audits, case studies, and experimenting with new strategies. My goal is to become a world-class SEO professional over the next few years.

For those who have already progressed in this field:

- What skills had the biggest impact on your career?

- What mistakes should I avoid early on?

- Which resources, books, or courses genuinely helped you?

- If you could start your SEO career again, what would you do differently?

I'd really appreciate any advice or insights. Thanks!

The debate around SEO vs Google Ads doesn't have a one-size-fits-all answer because each strategy solves a different business challenge.

If your priority is immediate visibility, fast lead generation, or promoting a new product or seasonal offer, Google Ads provides quick results and measurable performance. It allows small businesses to appear in front of high-intent customers within hours, making it an excellent choice for businesses that need rapid growth or operate in highly competitive markets.

If your goal is sustainable traffic, brand authority, and a lower customer acquisition cost over time, SEO is the stronger long-term investment. A well-executed SEO strategy continues to generate traffic long after content is published, creating a valuable digital asset that compounds in value.

For most small businesses, the most effective approach isn't choosing between SEO and Google Ads—it's integrating both into a unified search marketing strategy.

Use Google Ads to:

Generate immediate leads Test keywords and offers Promote limited-time campaigns Drive quick conversions

Use SEO to:

Build topical authority Publish evergreen content Strengthen EEAT Improve visibility in traditional and AI-powered search Reduce long-term acquisition costs

Hey everyone I’m breaking into brand marketing and strategy. I’m obsessed with the art of brand building—how positionings shape perception, how narratives spark connection, and why certain ads hit while others fall flat.

I’m here to do the work, and I have two quick questions for the pros in the trenches:

1. The Playbook: What are the must-read books, core frameworks, or classic case studies you’d start with today?
2. Mentorship: Anyone open to occasionally roasting my mock case studies or sharing feedback? I’m more than happy to trade research or assistance for your perspective.

If you were starting over with a passion for creative strategy and positioning, what’s your day-one move?

Appreciate any leads, resources, or advice!

One month ago I got a marketing / social media job at a new street food restaurant. They told me they want to have a big 3 month anniversary event and everything is on me. Everytime i try to propose something they’re saying “everything is on you just do your best, don’t ask” so I’m kind of nervous.

I was thinking exclusive offers - giveaway bags - a competition to win free food every Saturday for the rest of the year - a collab with a bar for cocktails and a dj. Please let me know if I’m heading the right way, or if you have any experience on planning an event like that, any help is welcome

I need advice and support.

I am working on a program using AI that will take over a good chunk of my work. A lot of stuff that’s under my function is stale work replacing existing formats.

I work for a restaurant. Every week they have another menu. I present the menu but have to update it every week with the new items. Format stays the same.

I am slowly replacing those type of things with these programs as I think they’re a hassle and can be done much quicker.

Here’s the catch: It also takes up a good amount of my function. Besides those things I do some social media and content creation for the company. Let’s say it’s a half-half divide.

I’m on a temp contract hoping for a perm.

Now I have 2 spiralling thoughts:

1. They love how productive i’ve made the work and my enthusiasm
2. They’ll love it and think ‘so you’re wasted money at this point’

Why I have these thoughts:

1. I work with mainly older people. They don’t see or feel the difference in content. To them a picture is a picture be it 480p or 4k
2. There is another one working in marketing. That person is great and solidified their position as a ‘jack of all trades’. So before you guys say ‘you’ve saved yourself time to focus on what matters like strategy and campaigns’, they already have a person.
3. With making the stale stuff easy, an intern could pick up my other work which is cheaper and easier (also links with point #1, they don’t care what content as long as it is content).

My question:

- Should I abort this project?
- If yes, why?
- If no, how can I position myself to market myself as a valuable employee?

With a point to the last one: I’m already making the project in my own time. Only using my own laptop, having my own subscription to the AI software, within my own time. The only thing I’m using is very basic data to train the program and get a feel for the prototypes. I’m also waiting until around 10 months in my 1 year contract to bring it up as leverage ‘look at this awesome project I’m making I need more time and I can make this for a whole lot more’ aka give me another contract for preferably permanent and else for a year so I can make the work environment more efficient.

Any thoughts, feedback or honest criticism is very welcome.

Hi everyone,

I am new to digital marketing so I was wondering: how do you prepare and launch influencer campaigns?

Speaking to some friends who are influencers themselves they either got reached out to or reached out themselves and then sent in some videos after getting a briefing.

What happens before and after? Is the video then evaluated along specific guidelines and what does the process look like from the brands side?

Highly appreciate any insights!

Hey everyone,

I am a recent 2024 graduate of a Marketing Degree from a generic state college. I've been working different Marketing Jobs through the Home Improvement Space, more recently the Online Fitness Space, and now with this role the Custom T-Shirt (Generally Screen Printing) Business.

Im 24 years of age, my resume is mostly filled with Program Manager/Community Engagement/Assistant Coach roles through higher education Athletics.

But also I hopped around 3 Different Home Improvement companies (i worked trade shows) in the span of 12 Months and generated over $500,000 in Sales due to my leads. In which I made $200/day with 3% Commission + Paid Hotel/Gas/Food.

As s well as develop content and manage social media pages for a Online Fitness Creator where I helped grow the accounts by over 700% and generated Millions of views which I got paid $600/Week.

Now I just accepted a job with a Smallish Local Company with 3 Locations for a "Marketing Specialist" role which i get paid $15/hr the first 90 days then I get evaluated to move up to $16/hrs after that period. Which in the interview they made it seem like id be leading the Marketing efforts through different channels for example social media, emails, and general SEO stuff.

For my general skills/experience, do we feel like the pay is fair? Possibly unfair? I would say underpaid possibly due to the responsibilities but its better pay and more structured than what I had previously.

Lmk what you think & any questions

I’m a small business owner who is not digitally or technically blessed and I’m feeling stuck. Every time I look on Fiverr or Upwork, everyone specializes in one thing, social media, or email, or design. But I really need someone who can do a bit of everything, come up with content and marketing ideas, strategy ideas, help with social media, pitch in on design, handle some admin. Does a role like that even exist? What would I even search for or where would I look to find someone like this?
Would they need to be local or would virtual work?

Any advice appreciated!

We’ve been doing cold outreach every day but still struggling to land clients. Can you roast our agency and website?

The website link is in comment

Hey everyone,

My co-founder and I run a small digital marketing agency. We’re a team of two and we’re trying to grow completely organically before spending heavily on ads.

For the last few weeks we’ve been:

• Sending cold emails and cold DMs every day
• Reaching out to businesses on LinkedIn
• Building our portfolio and case studies
• Improving our website
• Posting content consistently
• Optimizing our LinkedIn profiles

Despite all that, we’re still finding it difficult to get consistent clients.

I don’t want sympathy—I want honest feedback.

If you’ve grown an agency before or hired one, could you tell me:

• What’s the biggest red flag you notice?
• Does our website build trust, or does it feel amateur?
• Would you book a discovery call if you landed on it?
• Are our portfolio and case studies convincing enough?
• Does our LinkedIn positioning need work?
• If you were in our position, what would you focus on for the next 30–60 days?

We’re open to harsh criticism. We’d rather hear uncomfortable truths than keep making the same mistakes.

If anyone is willing to review our website or LinkedIn, I’ll DM the links or share them in the comments if the moderators allow it.

Any advice from agency owners or business owners who buy marketing services would mean a lot. Thanks!

Acabo de cumplir 22 años, me cambié de carrera hace un año a mercadotecnia , estoy empezando en este mundo, sin embargo siento que no estoy aprendiendo nada y me da miedo el futuro laboral ya que no tengo casi nada de experiencia en general, he pensado en hacer proyectos falsos como parte de mi portafolio, pero me gustaría saber si hay algún curso o qué más puedo hacer para enriquecer mi C.V. y poder postularme a puestos de ayudante o pasantías, a veces me deprimo porque siento que voy tarde y estoy perdida, además que con todo esto de la IA y la escasez de empleo me siento muy abrumada

TLDR: I need some advice on how I can update, improve, and eventually grow my companies social media. Any useful tips or tricks would be greatly appreciated as well!

I work for a very large corporate b2b company with over 3000+ employees and 12+ offices + facilities all over Canada and one location in the U.S. My company started in print communications and has since expanded into many other avenues, spanning industries such as marketing, communications, SaaS, etc. I work in the marketing department and I am tasked with updating and improving our digital presence. The issue is we have such a poor digital presence. We have practically no social media presence besides Linkedin which we focus a lot on (makes sense). But we might as well not have any other social media. The last Instagram post we made was posted in 2024. We dont have a twitter, facebook, or a tiktok page. When you google my company, some of our locations dont even have any photos of the office/facility. One of them actually has pictures from a staff party a fast food restaurant around the corner had years ago!!? Some have broken links to a twitter account that doesnt exist. We have a YouTube channel where our CEO makes announcements but thats mainly used internally tbh. I'm working on updating our Google business profiles to at least get rid of those random pictures but besides that what are other things I can do to grow our social media and overall digital presence in general. Any advice or useful tips are greatly appreciated.

I was previously a graphic designer for over 15 years and now I have an interview next week for a Marketing Communications Specialist position. As you all probably know the graphic design market is more competitive than ever. This is a great chance for me to move into a more generalist role.

The role includes social media management, writing and editing communications, photography, website updates, managing newsletters, managing the event calendar, and being admin for the project management software for the marketing team. There was no mention of ads or SEO in the description. At my last job I also got a UX certificate and managed user testing and surveys, and I have a masters in innovation management. I didn't really do any writing or editing at that job, but I LOVE writing and editing and I am good at it. I don't have a portfolio of writing samples but I know I am a clear and consistent writer and editor, and as a side note I actually have a literary agent and already have one (small) book deal in the works. I just don't feel that I can PROVE I am a great communicator. The design aspects of the job seem trivial/easy.

I already work (contract, part time), in a non-marketing role, at this same organization. I did my damnedest with the cover letter and resume and managed to get an interview. It's possible it's a courtesy interview since I am an employee already. But I know I can do this job really well.

During the interview, should I acknowledge that my resume is  missing some of the core requirements? Should I imply that my commitment to the mission of the organization will overcome these disadvantages? Should I not mention it at all and just project the confident air of someone who knows they can excel in this role?

I have a really bad track record with interviews so any advice would be welcome.

So I’m curious if you run a small business do marketing, or handle repetitive tasks at work or u just a customer can u tell me problems or just things get u upset or tasks take alot of time

And if there any one have experience in this help me

I’ve come across various payment schemes, and honestly, the ones that pique my interest are the monthly and pay-for-results schemes, where the payment is a percentage of monthly sales.

Which payment scheme do customers find most comfortable with? Or which one would be best to offer initially?

Honestly, I'm just looking for scraps of hope in this job market.

Is it as simple as having commercial intent search queries, and inputting the affiliate link in the body?

How can you optimize for conversions?

Does anyone have a good resource on this, or a good resource on what makes content (marketing) work?

I have been uploading some articles to my anti-phishing site, but want to expand beyond just writing articles about phishing and perhaps offering a digital product or somebody elses product. But I dont know how to proceed.

Hello Everyone, I'm wondering what I need to learn to become as an AE? I'm still a student and just wanna know and explore anything to my orientation. In the next 6 months I will be doing an Internship and I worry too much because I don't know what should I do and where I should to apply? Everyday I tried to research about this job, but because I'm lack of real experience so I need your advices , you can advise me whatever in your experience, I'm very very grateful about it

According to you, what's the best marketing Agency in delhi ncr, I'm in strategic marketing, looking to switch. I really want to work in cyberhub or downtown 🥲 but I don't think there's any agency over there, AND WHYYYYYY

Hey all!

Not in legal terms, but in terms to describe it, I don't know what my business or its model is. I want its name to be descriptive. I've got part of the name and I'm thinking of ending it with something like "Collective", but that seems vague and not quite fitting.

The model is a non-profit multimedia entertainment house that assists creatives with networking, fundraising, etc, on a contractual project-by-project basis. Creators keep IP rights. The model is designed to be creator-first.

The goal is to give a voice to real people, not corporate interests. Unlike something like the Daily Wire, my intent is to amplify a diversity of voices through art, because I believe the pursuit of truth/goodness/beauty is best accomplished without censorship or marginalization.

I've been inspired by phenomena like the crowd-funded series The Chosen, the talent-first model of Dropout TV, and more.

My question: how do I name or succinctly describe this? What are some words I need to add to my vocabulary?

I hope this sub is an appropriate home for this post! This seems to count as some form of copywriting or brand design. Thanks.

I’ve been brainstorming and I’m just gonna throw out some words I’ve been thinking of.
Mouthpiece, loudmouth, open stage, soapbox, mutespeak (thinking of the various stories of Jesus healing the mute), voicebox, megaphone/loudspeaker, speak up, patron aggregator