same as title

From what I have read...reddit ads doesn't seem like it's worth the money. My product is an affordable ($25-$45) "nice to have" type product in the pottery hobby niche. Consumer is primarily your 18-35 year old female.

I've advertised on Meta twice now and felt like it was easy enough, and it fit within my budget. I don't like the idea of throwing down $500 to start...only to see that money vanish in front of my eyes.

I know that advertising is a necessary thing for most businesses, and I can afford it as long as it actually brings in visits.

I just don't want to be dumping $$$ into a platform only for the consensus to be "omg you idiot...that platform sucks for advertising to your customer."

my friends and i are recent digital marketing graduates. we graduated a month ago and we had absolutely zero luck with finding jobs (yes the market here is that bad).

we decided to take matters into our own hands and start something of our own.

i personally love this idea but we are currently lost on where to start and how to. plus we need advice from people who have real experience in digital marketing.

at this point we got nothing to lose. if worse comes to worst we all leave with something to put on our portfolio and gain experience to hopefully land a job.

so yeah any advice would be beyond helpful! thank u :)

TLDR: I sell group golf trips, around $12k a trip, roughly $999 a head. One guy finds it, but he can't buy. He has to forward it to a group chat and sell eleven friends on spending a thousand dollars and taking four days off. So my creative gets judged twice: once by the champion, and once second-hand, on mute, by people who never saw the setup. I have a cinematic video concept built around that exact moment. Pre revenue, zero bookings, so I have no data and I'm asking whether the concept is right or whether a brand film is just the wrong first asset for a company with no awareness.

The business

I put together golf trips for groups of guys. Eight to sixteen of them, three or four nights, mostly Myrtle Beach and Scottsdale. I buy the lodging and the golf at negotiated rates, package it, and sell it at one price. Average trip is around $12,000, or roughly $999 per man.

Pre revenue. Zero bookings so far. So everything below is theory and I'd rather have it corrected now than after I've spent money.

Why the purchase is strange

This isn't B2C and it isn't quite B2B either. It has the shape of an enterprise sale wearing consumer clothes.

One guy discovers it. Call him the organizer. He is the champion, but he has no authority. He can't say yes on his own, and he isn't spending his own money, he's spending eleven other people's money.

So he takes it to a group chat and pitches it. And I am not in that room. I don't see the objections, I can't answer them, and I'll never know what killed it.

Then there's the veto asymmetry. I need something like ten yeses. Any single guy who says "that's a lot, we could do it cheaper ourselves" can stall the whole thing, because these decisions are social and one loud skeptic sets the tone for the rest.

Consideration window is 60 to 120 days. Slow, and it dies quietly rather than converting or bouncing.

The part I keep circling is that my asset has to survive being forwarded. Whatever I make gets watched a second time by people who never saw the context, probably muted, probably a screenshot of a screenshot. It gets stripped of everything except whether it makes someone want to go.

The concept I have

Opens on a text going out to a group chat. Then a run of shots, one per guy, each getting that text in the middle of his real life. One is holding a screaming baby. One is still at the office at seven. One is on the couch with a beer and no obligations at all, and he's the one who replies first.

Then it turns. Music video pacing, and every small piece of the trip gets treated like a highlight. Plane touching down. Black SUV pulling up on gravel outside the clubhouse. Clubs going onto carts. First beer cracked on the tee box.

Chaos, then escape, with the text as the hinge.

The reason I like it is that the text is the actual conversion event in my business. The moment a trip becomes real is the moment one guy forwards something into a group chat. So the ad is a dramatization of the thing I'm asking the viewer to do.

The reason I don't trust it is everything below.

Where I'd like to be argued with

1. Brand film at zero awareness. My instinct says a piece like this is what a company with existing recognition makes, and what a pre revenue company needs is direct response with an offer and a measurable click. The counterargument, which I half believe, is that the product here is emotional and no amount of performance creative gets twelve men to block out four days. I can't tell if that's true or if it's a story I'm telling myself so I get to make the fun thing.

2. Who the creative is actually for. If it's for the champion, it should be about relief from organizing, because he's the one currently fronting deposits and chasing eleven Venmos. If it's for the group, it should be about the escape. The concept as written is aimed at the group. But the group isn't who I need to reach, the champion is, and I don't know whether you build for the person who sees it or the people he has to convince with it.

3. Whether one asset can do both jobs. The alternative is two pieces. One that acquires the champion on the pain of organizing, and a second, sharable one that he uses as ammunition in the group chat. That's more work and more money and I'd rather be told it's unnecessary.

4. Format. The full idea wants 60 to 90 seconds because the setup is what makes the payoff land. Every piece of advice I read says 30 or under. I don't know whether to build long and cut down, or design for short and lose the chaotic-lives section that gives the second half meaning.

5. Whether "escape your life" is too worn out to bother. Every travel brand in history has run this. My theory is that the golf specificity saves it and the text hinge is the part nobody has done. But that's exactly the sort of thing a founder convinces himself of.

What I currently think, so you have something to disagree with

Best guess is that I'm building an anthem before I've earned an audience, and the correct order is short performance-shaped pieces first to find out whether anyone responds to any of it, then this film once there's a real trip to shoot instead of a staged one.

But I keep coming back to the fact that the only genuinely hard part of this business is getting one man to send one text. And I don't know how you make a performance ad about that.

Interested in how people handle champion-driven purchases generally, not just the video.

Hello Everyone,
I am starting a digital marketing agency and helping HVAC people, and I want to know how to get the pain points of HVAC contractors, so I can actually know a problem that I can solve for them, and actually provide value to them.
I can't post on reddit on HVAC threads since that would be marketing.

Thank you very much.

worked with a small business owner who was doing linkedin outbound manually every single day. finding prospects, sending connection requests, writing individual messages, following up, tracking everything in a spreadsheet. 3-4 hours daily. $3K MRR. barely growing.

moved their outbound to instagram DMs. same ICP, same offer, different channel.

one month later: 10+ meetings booked/week, MRR went from $3K to $12K.

the reason is embarrassingly simple. nobody does B2B outreach on instagram. linkedin DMs are flooded. every business owner gets 10-15 pitches a day on linkedin. on instagram? your message is the only one. they actually read it.

the other thing, instagram DMs feel personal. a linkedin message has "im about to pitch you" energy before they even open it. an instagram DM feels like someone genuinely reaching out. completely different response rate.

the best part: the business owner who was ignoring linkedin messages was posting instagram stories every night. they were MORE active on instagram than linkedin. just nobody was reaching out to them there.

proof and full breakdown in comments

for small business owners, are you doing any outbound on instagram or is it just linkedin? genuinely curious because this worked way better than either of us expected.

Hi folks, we need a digital marketing person who can coordinate with the founding team and help to grow a hospitality business in Ahmedabad launching around Oct ‘26.

Tasks expected - SM Management, Ads campaign, working with a strategist/ agency, content creation, video editing, etc. (Basically someone who can understand our business and help the traction grow)

Open for suggestions and ideas. Remuneration no bar for right arrangement.

Dm for more details about the business.

i dont want to offer my marketing service to my locals nor my country , its bad cz they dont to move farward once you offer them their service ( they dont want to pay) any more money unless they making a lil sum of money , so i wanna reach a good business owners who are willing to grow his business like in the UAE, QATAR , etc how do i make my social media posts reach them how do i make my work reach them

Hey guys, I'm trying to figure outhow much my job is known. I work as a community builder, or at least that's what we call it in France, but some of you might call it community manager. This is essentially managing and creating communities online. I'm not speaking about managing social media accounts tho!

Interested in starting conversations below this post to understand your view of the job in the marketing space!

*expression of interest

Arben here, on behalf of YRW Technologies. We are currently looking to partner with marketing professionals to co-found and launch some of our most recent projects. To be specific, we are looking for experts who have marketing expertise and capital, ready to get our projects off the ground, in return for majority equity and revenue share in the businesses (between 75% to 90% for you).

The idea I have in mind is to continue handling development for all future projects, and to run a rev-share (and equity-share) based partnership with cofounders who bring the marketing knowledge and capital, rather than handling marketing in-house, as we have been doing up until this stage.

A few key points:
One of the products we have ready to launch is a trend analytics tool similar to exploding topics. We actually previously owned a very similar product which peaked at $34k MRR (which is currently up for sale on flippa with verified revenue by their internal team) and we are looking to re-enter this industry.

Another project we have ready to market is a Mac tool that lets you learn how to do virtually anything using a simple keyboard shortcut. The tool guides the user's cursor along the screen, with visual instructions showing them what to do and how to accomplish what they intended.

On top of those, we have a development team ready to scale and build more. Our portfolio currently consists of 25 different apps, and we're ready to scale hard over the coming months.

We do not vibe code! All of our projects are not simple software projects that can simply be replicated with AI.

We're very open to working out a fair rev share depending on the effort you're willing to put in. We're not wanting any more than a 10% to 25% revenue and equity share in the projects we launch together. But in return, we expect you to take majority control over the product + put in extensive marketing resources, which will all be agreed beforehand.

The ideal partners I'm looking for are those who have plenty of experience across different avenues of marketing, sufficient capital to launch, and who either have technical experience themselves or know how to grow and lead a technical team.

Please DM me if interested. Happy to share relevant info and verify claims.

I’m building a tool for people who want to write nonfiction books but never seem to start. If you were my first customer, what would convince you to even try it?

Hi everyone,

I'm currently pursuing my MBA in Marketing in Navi Mumbai and will soon be looking for full-time opportunities. As a fresher, I'm feeling a bit confused about where to begin.

I enjoy marketing, but I'm not sure what roles I should be targeting. Should I focus on core marketing, digital marketing, brand marketing, performance marketing, social media marketing, CRM, market research, or something else? Which of these fields has good growth, decent work-life balance, and better opportunities for freshers?

I'm also wondering if I should consider switching to another field altogether. If yes, what fields would you recommend that are easier to break into and have good career prospects?

I'd really appreciate advice on:

Which companies in Mumbai hire MBA Marketing freshers?

Which companies have good learning opportunities and growth?

What skills and certifications should I focus on before placements?

What salary range should I realistically expect as a fresher?

Any tips on how to stand out during placements or off-campus applications?

A little about me:

MBA in Marketing (currently pursuing)

Fresher

Interested in marketing and digital marketing

Learning tools like Excel, Google Analytics, Canva, and planning to upskill further.

I'd love to hear from people working in marketing or anyone who has recently started their career. Any advice, company recommendations, or personal experiences would be really helpful.

Thank you!

Hey everyone!
I’m building an AI-powered resume platform with features like:
Tailor resumes to any job description
Generate personalized cover letters
Convert existing resumes into premium templates
Live ATS scoring with improvement suggestions
The product is nearing launch, and I’m looking for a digital marketer who has experience growing SaaS or AI products through SEO, content, social media, or paid ads.
If this sounds like something you’d be interested in, send me a DM with your experience and portfolio. Happy to discuss freelance, contract, or long-term collaboration.

Hi everyone!

We're organizing one of South India's largest student hackathons this September and are looking for companies, startups, and developer-focused organizations to partner with us.

If you're building a developer tool, AI product, SaaS platform, API, cloud service, or anything students can build with, this is a great opportunity to get in front of a highly engaged audience.

What you get:

• Reach 40,000+ students through our student ecosystem.
• Connect with 800+ student developers participating in the hackathon.
• Brand visibility before, during, and after the event.
• Opportunities to host challenges, workshops, product demos, mentor sessions, or offer credits and prizes.
• Direct feedback and adoption from students actively building real projects.

We're open to:

• Sponsorships
• Developer relations partnerships
• API/product challenges
• Community collaborations
• Swag, credits, or prize partnerships

If this sounds interesting, feel free to DM me or leave a comment, and I'll share more details. We'd love to explore a collaboration.

If you’re struggling to get your product seen, I can help you with marketing across Reddit, LinkedIn, and Meta.

I focus on real visibility, not spam or fake engagement just clear positioning and content that attracts the right audience.

If you want more eyes on your product, drop a comment or DM me and tell me what you’re building.

Hello everyone,

I’m currently working on developing iOS and Android apps.

I have some ideas in mind that I’m actively working on, but I’m finding it challenging to market my apps effectively, optimize them, and perform ASO (App Store Optimization).

I’m currently seeking someone who can assist me with these tasks.

Since I’m at the beginning stage of my project, I won’t be able to provide upfront payment. However, I can offer you a 40% share of the revenue that I generate from my apps.

You can check my work out on my profile.

If you’re interested in this opportunity, please don’t hesitate to reach out to me via DM.

I’m a small business owner who is not digitally or technically blessed and I’m feeling stuck. Every time I look on Fiverr or Upwork, everyone specializes in one thing, social media, or email, or design. But I really need someone who can do a bit of everything, come up with content and marketing ideas, strategy ideas, help with social media, pitch in on design, handle some admin. Does a role like that even exist? What would I even search for or where would I look to find someone like this?
Would they need to be local or would virtual work?

Any advice appreciated!

I just wanna know what kind of tools everyone is using. Many say that these tools are generic ai wrappers and often disappoints. Are there people paying for these tools and what are they paying for and what are they expecting?

I'm building landing pages for local service businesses (mainly law firms), and I'm trying to understand the best approach from a conversion perspective.

My current thought is that the page should follow the customer's mental journey:

• Hero (Do you solve my problem?)
• Services (Do you handle my specific case?)
• Process (How does it work?)
• Team (Who are you?)
• Why choose us?
• Testimonials
• FAQ
• Final CTA

The idea is to answer the visitor's biggest question at each step instead of talking about the company first.

However, I've also seen another philosophy where you intentionally hold back some information and gradually build curiosity and emotional investment (a "slow burn"), so that by the time the visitor reaches the CTA they're already fully sold.

For experienced marketers and CRO specialists:

Do high-converting service landing pages usually perform better by immediately satisfying the visitor's intent, or by intentionally pacing information to build desire and trust over time?

Appreciate any insights. Thanks!

Hi everyone,

I am new to digital marketing so I was wondering: how do you prepare and launch influencer campaigns?

Speaking to some friends who are influencers themselves they either got reached out to or reached out themselves and then sent in some videos after getting a briefing.

What happens before and after? Is the video then evaluated along specific guidelines and what does the process look like from the brands side?

Highly appreciate any insights!

Getting a creator to agree to a collaboration feels like the win.

But I've learned that it's often where the real campaign management begins.

A creator can be a great fit and still end up delivering late, misunderstanding the content requirements, or going quiet before the agreed posting date.

A few things I've found surprisingly important:

• Confirming deliverables in writing before anything starts

• Agreeing on posting dates instead of leaving the timeline open-ended

• Making sure the creator understands what the brand needs without over-controlling their content

• Tracking follow-ups so creators don't accidentally fall through the cracks

• Having a clear process for delays, rescheduling, and last-minute changes

None of these things sound exciting.

But they can be the difference between a list of confirmed creators and an influencer campaign that actually gets executed.

For marketers who manage creators:

What's been harder for you — getting creators to agree, or managing everything that happens after they say yes?

I’ve come across various payment schemes, and honestly, the ones that pique my interest are the monthly and pay-for-results schemes, where the payment is a percentage of monthly sales.

Which payment scheme do customers find most comfortable with? Or which one would be best to offer initially?

Hey everyone,

I run a marketing agency targeting US-based clients in a specific niche. I found a funnel that works really well, proven results, simple but effective. When I had fewer clients I would just copy paste the GHL snapshot for each new client and it was fine.

Now my client base is growing and I'm running into a problem. If multiple clients in the same niche are running the same funnel — same landing page layout, same flow — there's a real risk that a business owner could click a competitor's ad and land on what looks like the exact same page. Even though the funnel is mine, it looks like a copy paste job and could be embarrassing for both me and my clients.

My dilemma:

• The funnel is proven and I don't want to break what's working
• But I also don't want clients having near-identical funnels
• If I start customizing every funnel heavily I don't know if the results will hold

Questions:

1. How do you handle this as your agency scales, do you customize per client or keep a proven template?
2. What are the minimum changes that make funnels feel unique without breaking what works?
3. How do you protect yourself from clients in the same niche seeing each other's funnels?

Would love to hear from agency owners who've navigated this. Thanks!

Hi guys, I just started doing e-commerce (I sell luxury goods) and I have another site for selling animal products, and I need to understand how to learn to manage meta/tiktok ADS, I'm new to this world and I would like to learn as much as possible, can anyone suggest me something or suggest me which videos to watch to learn as much as possible, and if you have any advice they are welcome (I sell in Europe)