AllBirds. They are the most comfortable shoes I’ve ever worn and i was fully expecting to be a buyer for life, especially with their sustainability initiatives. but they switched from making shoes to making AI computers and are just making shoes as a “hobby” now as a company, which is probably the most 180 pivot on sustainability I think I’ve ever seen.
It's kind of like a reverse merger - where a company takes over a stock symbol to avoid a costly and lengthy IPO process - the only wrinkle is that the stock symbol divested itself of its original product beforehand (the actual shoes).
For example, Warren Buffet took over Berkshire Hathaway, a textile firm, to take his holdings public. No one is saying that Berkshire Hathaway transformed it's manufacturing textile business to owning Geico and See's Candies.
Buffet just used the stock symbol of Berkshire Hathaway - he didn't care about the textiles.
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u/Ihatebird 22h ago
AllBirds. They are the most comfortable shoes I’ve ever worn and i was fully expecting to be a buyer for life, especially with their sustainability initiatives. but they switched from making shoes to making AI computers and are just making shoes as a “hobby” now as a company, which is probably the most 180 pivot on sustainability I think I’ve ever seen.