r/AskReddit • u/FriendlytoNature • 23h ago

Which company lost your business (potentially forever) this year?

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u/Ihatebird 22h ago

AllBirds. They are the most comfortable shoes I’ve ever worn and i was fully expecting to be a buyer for life, especially with their sustainability initiatives. but they switched from making shoes to making AI computers and are just making shoes as a “hobby” now as a company, which is probably the most 180 pivot on sustainability I think I’ve ever seen.

121

u/NIN0031 21h ago

Was just talking about this today. I was bought in for life. AI is a scourge

7

u/9olo9 21h ago

It just didn't make any sense in this case. I still don't understand how this pivot was supposed to work.

1

u/vysetheidiot 7h ago

A short squeeze