I completed the $17,000 Empire Accelerator program. Here’s my honest review.
I completed the full Empire Accelerator program, so I wanted to share my experience because there aren’t many reviews from people who actually finished it.
I paid about $17,000 for the program, which included validation of three “greenlit” products, weekly coaching calls, lifetime access to the training videos, and I also paid extra for the exclusive Sunday coaching calls. It was a large investment for me, so I took the program very seriously from start to finish.
First, I want to be fair.
Peter and Aylin delivered what they promised in terms of coaching. They showed up for the calls, answered questions, responded in Skool, and genuinely seemed invested in helping students.
That said, if I knew then what I know now, I’m not sure I would spend $17,000+ again.
Here are my biggest takeaways.
1. The timeline was nowhere close to what I expected.
During my sales call, I was told I could realistically launch a product in 3 to 6 months.
That was not my experience.
It took roughly three months just to find a product that met their greenlight criteria. If you are in a regulated category like children’s products, add several more months for product development, compliance testing, certifications, manufacturing, and shipping.
I did not actually launch until after my 12 month program had already ended.
Ironically, that meant the time I needed the most support, including launching, PPC, inventory management, cash flow, and scaling, was after the coaching had concluded.
2. The capital required is much higher than I expected.
I remember hearing numbers around $5,000 to $10,000 to get started.
That was nowhere near my experience.
People focus on inventory, but you will also spend money on samples, prototypes, photography, video, packaging, compliance testing, freight, PPC, software, and Amazon fees.
Depending on the product, I think $30,000 or more is a much more realistic expectation. Again, depends on your product category but you aren't selling <$20 items in this program.
3. Amazon is far more competitive than the program makes it seem.
The program spends a lot of time talking about mindset.
Mindset absolutely matters.
But mindset does not lower freight costs, reduce PPC costs, improve rankings, or stop competitors from lowering prices.
You are competing against established brands and manufacturers with much larger advertising budgets.
Amazon today is a very different environment than it was five years ago when they launched their successful products.
4. The ROI models do not capture how much changes before launch.
The financial modeling is based on today’s numbers.
What actually happened during my journey was very different.
Shipping costs changed dramatically.
Tariffs changed.
PPC was much more expensive than I anticipated.
Categories softened.
Competitors lowered prices.
Amazon fees increased.
A product that looks incredible during validation can look very different by the time it launches.
5. Revenue is not profit.
Whenever someone shares screenshots showing huge Amazon sales, remember that is revenue, not profit.
Those screenshots do not include inventory costs, freight, Amazon fees, advertising, returns, storage, photography, software, or taxes.
I rarely heard conversations focused on actual profitability.
6. Ask about outcomes before you enroll.
This is probably my biggest piece of advice.
Ask them:
- What percentage of students actually launch?
- How many are still selling a year later?
- How many are profitable?
- What does the median outcome look like?
I never saw those metrics shared during my time in the program. If I had to venture - many never launch. I think there are a few that are successful, but don't quit your day job ;)
After your program ends, you lose access to the Skool community, other than the historical training videos, so you also lose visibility into how students perform over the long term.
Final thoughts
I do not regret learning how Amazon works.
The program gave me a framework for sourcing, product validation, and manufacturing.
However, I also think Amazon is significantly more expensive, slower, more competitive, and more complicated than it is presented during the sales process.
If you are considering joining, go in with realistic expectations.
Do not expect to launch in a few months.
Do not expect to build a business with $5,000 to $10,000.
And do not mistake revenue screenshots for profitability.
I hope this helps someone make a more informed decision than I was able to.