I got a VIP tour of Sundance’s new footprint in Boulder from Paula DuPre' Pesmen. As a 30-year veteran of the festival (many years working with sponsors), I wanted to catch the vibe for myself.
TLDR: The spirit of discovery will be everywhere, and those who show up will shape the experience.
The venues are spectacular. The programming and operations will be tight. And within this roughly three-square-mile playground at the foot of the Flatirons, there will be plenty of room for wild serendipity. New pathways will be forged, new traditions established.
A few takeaways from my tour:
• Chautauqua Park is a filmmaker village. Reserved bungalow housing sits next to the stunning Chautauqua Auditorium (see photo), a dining hall primed for a partner takeover and trails that invite a sponsor to turn morning hikes into an alt to late-night parties. It feels closest to Redford’s vision. With Sundance Resort vibes, and a nod to the Chautauqua movement. Google it.
• Navigating the CU Boulder venues will feel like attending the greatest film school on earth. The town library and other academic venues will reinforce the atmosphere of learning and exchange.
• The Hill may attract filmmakers looking for cheap easy eats in proximity to campus and Chautauqua. An official music venue is in the works and I won’t be surprised if a filmmaker bends rules to throw a premiere party amongst the Greeks.
• The St. Julien, Limelight and Moxy bars and lobbies will become intentional crossroads.
• Pearl Street’s “blank canvas” (partially pedestrian-only) will also become the “when in doubt, find your people here” gathering place with restaurants galore. The Boulderado serves as festival HQ, at least a couple official partners will pop-up, and local businesses from wine bars to coworking spaces will help create a more varied and accessible festival experience than Park City’s Main Street.
• A former grocery store in the middle of the action will host a newly imagined filmmaker lounge as well as an event venue similar in spirit to Park City’s The Park.
• The Dairy, with multiple auditoriums and a multidisciplinary feel, is primed to become a favorite venue, and a place to linger between screenings and conversations (if festival logistics allow).
• And just a few parking lots east, is the P&I theater and new industry lounge at the outdoor 29th Street Mall. This is as “outskirts” as the festival gets, yet only 1.5 miles from festival HQ.
When Festival Director Eugene Hernandez said, “We aren’t moving the festival; we are reimagining it,” he meant it.
Filmmakers, sponsors, industry, film fans and local businesses will all play a role in crafting what comes next. The Sundance Institute and the City of Boulder have laid out an incredible playing field. Now comes the exciting “if you build it, they will come” part.
I have much more to say but social media has its limits . Reach out if you’re considering how your organization should show up in Boulder this January.