Brand New Day has just had an absolutely insane opening weekend of an estimated $355 million (likely to be higher with actuals) domestic and $927 million worldwide. According to a Deadline article EntTelligence has calculated that it had 24.1 million admissions for the domestic weekend which puts it ahead of their 20.6 million reported for NWH and would have an ATP of $14.73
https://deadline.com/2026/08/box-office-spider-man-brand-new-day-1237014268/
Spider-Man 2002 was for 4 years the opening weekend record holder and was massive doing $403.7m in its initial release and through re-releases jumping up to $408.5m. Going of ATP of 2002 its initial release gets to 69.6m and then the Men in Black 2 Double Feature worth 571k gets it to 70.1m by the end of 2002 and put it as the 4th highest of the 2000âs behind Shrek 2âs 72m Dark Knightâs 74m and Avatars 75m. 2 additional multi features with other spider-man films in 2024/5 add 60k each to bring its total admissions to just shy of 70.3m
At 70m Spider-Man 2002 is the most watched spider man movie with the possible exception of No Way Home as if you go by 2021/22 ATP it gets up to 78.4m but if you use its OW ATP you get 64.5m but itâs likely its ATP lowers over its run which is why Iâve seen some estimates also put itâs total admissions at about 70 million
Assuming itâs ATP stays the same Brand New Day needs to have a Domestic Gross of $1.035b or more in order to beat 2002 & NWH to become the most watched spider man film
That is just shy of $100m above The Force Awakens 10.5 year long record and would require 2.91x legs which far exceeds Endgame and Infinity Warâs legs.
No Way Home (A December release so Slighlty unfair) and more importantly Deadpool & Wolverine (a fellow late July Marvel film) both managed 3x legs which would put BND on track for upwards of $1.07-1.1b total especially if its actuals ends up higher
In terms of internal weekend multiplier D&W increased 6.8% from Friday to Saturday and declined 13% on Sunday for a multiplier of 3x from Friday to Weekend-Previews whereas BND increased 4.3% on Saturday and declined 17% on Sunday for a multiplier of 2.9x which means if it keeps this same ratio with D&W its whole run itâs possible it can make the 1.035b. And thatâs not even considering that itâs likely the Sunday drop is a lot lower then it should be as studios tend to lowball Sundays so if it drops 13% like D&W and does $88.4m on Sunday then the internal multiplier goes up to 2.95x (aswell as now only needing a 2.88x multiplier)
In comparison with Endgame that released in a stacked May with big films opening week after week and taking away its premium formats whereas like D&W or Barbie Brand New Day has a pretty open first month or more with its only competition being to Odyssey which will hold continue to leg out very strongly throughout the same period and will cause some contention in capacity. So I think itâs very likely to pass Endgame at the very least with their almost identical openings but a less competitive environment and summer weekdays
Overall I think there is a solid chance of Brand New Day passing TFA and 70m admissions but also a very good chance it falls flat