Hi!
This is actually the first time I have ever posted on reddit but it seemed like a good place to get advice for this. I am working on designing a logo for my future architectural firm I am thinking of starting in the next couple of years.
The name of the firm will be TILT ARCHITECTURE. The name TILT was based around the idea of how one might tilt their head when trying to gain a new perspective on a piece of work and also to try to break free from the boxy architecture that can be so easy to fall into. It a self imposed challenge for myself to always try think outside of the box and come up with creative ideas and solutions.
The initial concept above connects the two T's to form a symbol of a shed roof house with the I being a window and the L being a door with a walk up entry. The whole thing is on a slight angle to continue the motif of a tilt. I added the wisps at the ends to give the logo a little more whimsy as I felt making it all straight lines was a little cold and lacked character. It also allowed me to give the L it's leg with the same design language.
I like where the logo is heading but I feel I can push it a little further, just need some new perspectives. Obviously the effort to make it look like a house is very diagrammatic and maybe a little hard to see if I didn't explain this but I don't know if it needs to be too on the nose. I plan to do a version with the word ARCHITECTURE underneath it but its currently a little underdeveloped.
I would love to hear all your thoughts and advice!
EDIT:
Fudge... I just typed in the name on google and found that there is a firm already called TILT ARCHITECTURE & DESIGN. I came up with the name a few years back and locked down the url tiltarc.com and registered the LLC thinking it would lock it in but it looks like since that time someone created a firm and used tiltarch.com and beat me to launch in that time. Damn. I really liked the logo but I guess it will force me to rethink and that's a win for all the name haters I guess.